Programmatic Director

What You Will Do

• Lead the strategic direction for clients’ programmatic campaigns, ensuring they align with PMG’s broader service offerings to maximize results and client satisfaction.
• Partner with senior client stakeholders, engaging in high-level strategy conversations to ensure programmatic media supports their business objectives.
• Monitor and analyze campaign performance, identifying trends, risks, and opportunities to implement optimizations and drive measurable results.
• Identify and present growth opportunities within your portfolio, working with clients and your team to turn these ideas into actionable strategies.
• Foster strong relationships with platform partners, keeping PMG at the forefront of new opportunities, beta programs, and cutting-edge innovations.
• Design and implement processes to improve efficiency, including developing campaign playbooks, QA protocols, and staffing guidelines that support strategic objectives.
• Develop and manage team structures, delegating responsibilities, providing coaching and feedback, and celebrating successes to nurture a high-performing team.
• Drive innovation and thought leadership, acting as a trusted advisor to clients and platform partners while ensuring programmatic strategies remain aligned with enterprise goals.
• What You Will Bring
• 10+ years of experience in digital media and programmatic advertising, with a bachelor’s degree or equivalent experience.
• 4+ years of management experience, with a focus on coaching, mentoring, and fostering career development.
• Advanced expertise in Programmatic Advertising, Marketing Planning & Analysis, and Marketing Metrics to guide impactful and results-driven strategies.
• Heavy video background, with hands-on programmatic video, Connected TV, and YouTube campaign management experience strongly preferred
• Strong proficiency in Analytics and Database Marketing to inform decision-making and drive successful campaigns.
• Expertise in Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to manage and optimize programmatic initiatives effectively.
• Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App to design comprehensive, full-funnel media strategies.