Product Marketing Manager
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Key skills for this role
About the Role
Nylas seeks a Product Marketing Manager to drive go-to-market strategies, product positioning, and sales enablement for its developer-focused API platform. You will lead customer research, competitive intelligence, and lifecycle programs to drive adoption and revenue growth.
Key Skills for This Role
Responsibilities
- Lead a structured customer research program across segments and ICPs
- Own and operate Nylas' Customer Advisory Board
- Develop high impact case studies, customer narratives, and reference programs
- Drive ongoing competitive analysis and build battlecards
- Design and execute customer adoption and lifecycle programs
- Develop enablement materials and customer facing resources
- Refine ICP definitions, segmentation, and messaging based on insights
- Define key success metrics and refine marketing strategies based on data
Requirements
- 3 5+ years of product marketing experience in B2B SaaS
- Deep proficiency with AI tools for research, content, and workflows
- Proven ability to develop and execute go to market strategies at scale
- Strong understanding of APIs, developer ecosystems, and cloud based platforms
- Experience working closely with Sales, Customer Success, and Product teams
- Expertise in market research, customer insights, and performance analytics
- Exceptional written and verbal communication skills
- Ability to work across departments and influence senior stakeholders
- Bachelor's degree in Marketing, Business, or related field; MBA preferred
Full Job Posting
The Role
- We are looking for a Product Marketing Manager to support go to market strategies, product positioning, and sales enablement for the Nylas platform.
- This is a highly strategic role requiring deep experience in product marketing and a strong understanding of the developer focused SaaS landscape.
- You will partner with Sr. Product Marketing Manager to own marketing strategies that resonate with target customers.
What You'll Do
- Lead a structured customer research program across segments and ICPs.
- Own and operate Nylas' Customer Advisory Board.
- Develop high impact case studies, customer narratives, and reference programs.
- Drive ongoing competitive analysis and build battlecards.
- Design and execute customer adoption and lifecycle programs.
- Develop enablement materials and customer facing resources.
- Refine ICP definitions, segmentation, and messaging based on insights.
- Define key success metrics and refine marketing strategies based on data.
What You Must Bring
- 3 5+ years of product marketing experience in B2B SaaS, preferably developer focused or API driven platforms.
- Deep proficiency with AI tools for research, content, and workflows.
- Proven ability to develop and execute go to market strategies at scale.
- Strong understanding of APIs, developer ecosystems, and cloud based platforms.
- Experience working closely with Sales, Customer Success, and Product teams.
- Expertise in market research, customer insights, and performance analytics.
- Exceptional written and verbal communication skills.
- Ability to work across departments and influence senior stakeholders.
- Bachelor's degree in Marketing, Business, or related field; MBA preferred.
Interview Process
- Round 1: 30 minute Google Meet discussion with hiring manager.
- Round 2: Take home assignment followed by 60 minute Google Meet panel discussion.
- Round 3: 45 minute Google Meet interviews with 3 4 team members.
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