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Product Marketing Manager
Venn
Toronto, CAN
Internship
Mid
1 weeks ago
Content StrategySocial Media ManagementSEOCopywritingProduct PositioningGo to Market Strategy
Free
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About the Role
Venn, a digital banking platform for Canadian entrepreneurs, seeks a Product Marketing Manager to oversee website, content strategy, social media, and go-to-market launches. You will craft compelling narratives, drive conversions, and collaborate with sales and product teams.
Key Skills for This Role
Content StrategySocial Media ManagementSEOCopywritingProduct PositioningGo to Market Strategy
Responsibilities
- Oversee Venn's website, content strategy, customer emails, and onboarding flows to improve acquisition and retention
- Own and operate all social media channels, including LinkedIn, curating content and case studies for both the Venn brand and our founders
- Define and refine how Venn's products are perceived in the market, crafting compelling narratives that resonate with different ICPs
- Create and execute a strategy for blogs, case studies, email campaigns, and educational content that drive conversions and engagement
- Work closely with sales and product to ensure seamless onboarding and communication throughout the lifecycle
- Manage and iterate on our website to enhance messaging, drive conversions, and communicate product value effectively
- Lead go to market strategies and execution for new product launches
- Continuously test messaging, content formats, and distribution strategies to refine Venn's market presence
Requirements
- Minimum 3+ years of full time (non internship) experience
- Minimum 2+ years at a tier 1 consulting firm, investment bank, or major technology company
- At least 1 year of experience at a startup, as a founder, or as a creator/influencer
- Strong understanding of product positioning, content distribution, engagement metrics, and audience growth
- Experience optimizing website content, SEO, and conversion rates
- Ability to analyze data, run experiments, and iterate based on insights
- Excellent copywriting, editing, and storytelling skills
- Strong cross functional collaboration skills, especially with product and sales teams
- Ability to manage projects end to end, working with internal teams and contractors
- Self starter and able to own and execute strategies end to end
Full Job Posting
About Venn
- Venn is transforming business banking for Canadian entrepreneurs.
- We've raised a CAD 21.5m Series A from Tier 1 investors.
What You'll Be Doing
- Oversee Venn's website, content strategy, customer emails, and onboarding flows to improve acquisition and retention.
- Own and operate all social media channels, including LinkedIn, curating content and case studies for both the Venn brand and our founders to grow awareness and authority.
- Define and refine how Venn's products are perceived in the market, crafting compelling narratives that resonate with different ICPs.
- Create and execute a strategy for blogs, case studies, email campaigns, and educational content that drive conversions and engagement.
- Work closely with sales and product to ensure seamless onboarding and communication throughout the lifecycle.
- Manage and iterate on our website to enhance messaging, drive conversions, and communicate product value effectively.
- Lead go to market strategies and execution for new product launches.
- Continuously test messaging, content formats, and distribution strategies to refine Venn's market presence.
What we’re looking for
- Minimum 3+ years of full time (non internship) experience, including a minimum 2+ years at a tier 1 consulting firm, investment bank, or major technology company, plus at least 1 year of experience at a startup, as a founder, or as a creator/influencer.
- Strong understanding of product positioning, content distribution, engagement metrics, and audience growth.
- Experience optimizing website content, SEO, and conversion rates.
- Ability to analyze data, run experiments, and iterate based on insights.
- Excellent copywriting, editing, and storytelling skills.
- Strong cross functional collaboration skills, especially with product and sales teams.
- Ability to manage projects end to end, working with internal teams and contractors.
- Self starter and able to own and execute strategies end to end.
Perks & Benefits
- Healthy equity ownership, among the most generous in the market.
- Comprehensive coverage of medical, dental, and vision insurance.
- Opportunity to shape the future of business banking in Canada and beyond.
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