Product Marketing Manager, MENA Gift Card
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Key skills for this role
About the Role
Amazon is seeking a Product Marketing Manager to own the end-to-end marketing strategy and execution for Amazon Gift Cards across the MEA region.
Key Skills for This Role
Responsibilities
- Develop and execute end to end go to market strategies for Amazon Gift Cards across MENA
- Own the marketing calendar and campaign roadmap, aligning with seasonal peaks and business priorities
- Build and implement data driven campaigns across internal and external channels, guide creative development, and execute A/B testing
- Identify new market opportunities and use cases, and develop strategies to capture them
- Define initiative metrics tied to business outcomes and produce structured WBR/MBR reports with actionable insights
- Collaborate cross functionally with Product, BD, Operations, and external partners to align marketing with business goals
- Drive scalable process improvements in reporting automation, campaign workflows, and marketing operations
Requirements
- 5+ years of developing and managing marketing or channel programs
- Experience with Excel or Tableau for data manipulation and analysis
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross functional marketing programs
- Experience in online marketing channels such as social media, display advertising, and search engine marketing
- Experience developing detailed go to market plans
- Experience with customer segmentation, profiling, and targeting
- Excellent written and verbal communication skills
- Bachelor's degree in marketing, communications, business, or equivalent
Full Job Posting
DESCRIPTION
- Amazon strives to be Earth's most customer centric company.
- We are seeking a customer obsessed, data driven Product Marketing Manager to own the end to end marketing strategy and execution for Amazon Gift Cards across the MEA region.
- The ideal candidate is a strategic thinker who can operate tactically.
Key job responsibilities
- Develop and execute end to end go to market strategies for Amazon Gift Cards across MENA, defining target segments, value propositions, and messaging for both B2C and B2B audiences.
- Own the marketing calendar and campaign roadmap, aligning with seasonal peaks and business priorities.
- Build and implement data driven campaigns across internal channels and external partner channels; guide creative development and execute A/B testing.
- Identify new market opportunities and use cases and develop strategies to capture them.
- Define initiative metrics tied to business outcomes; produce structured WBR/MBR reports with actionable insights.
- Collaborate cross functionally with Product, BD, Operations, and external partners to align marketing with business goals.
- Drive scalable process improvements in reporting automation, campaign workflows, and marketing operations.
A day in the life
- Review performance metrics from recent Gift Card marketing campaigns.
- Collaborate with Stores Marketing team and other partner teams to identify ways to engage different customer segments.
- Craft campaign approaches for upcoming seasonal events.
- Meet with product teams to align on new Gift Card features.
- Work with external retail partners to optimize in store visibility.
About the team
- The Gift Cards MEA team sits within Amazon's Digital Payments organization.
- We are a lean, high impact team covering consumer issuance, B2B corporate programs, retail distribution, marketing, and program management across UAE, Saudi Arabia, Egypt, and South Africa.
BASIC QUALIFICATIONS
- 5+ years of developing and managing marketing or channel programs experience.
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Experience using data and metrics to drive improvements.
- Experience building, executing and scaling cross functional marketing programs.
- Experience in online marketing channels such as social media marketing, display advertising, and search engine marketing.
- Experience developing detailed go to market plans.
- Experience with customer segmentation, profiling, and targeting.
- Experience in written and verbal communication skills to communicate with technical and non technical audiences, including senior leadership.
- Bachelor's degree in marketing, communications, business, or equivalent.
PREFERRED QUALIFICATIONS
- Knowledge of HTML, SQL, Excel.
- Experience with financial services, payments or e commerce.
- Experience managing external partners to develop marketing programs.
- Experience with onsite marketing, lifecycle marketing and digital advertising.
- Experience driving adoption of digital payment methods, e commerce transactions, or consumer financial products.
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