Product Marketing Manager - (Growth Focused)
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Key skills for this role
About the Role
Edenred UAE seeks a Product Marketing Manager to drive growth for C3Pay, a fintech app for unbanked employees. The role blends analytical, creative, and strategic responsibilities to design and execute growth campaigns, collaborate with product and engineering teams, and optimize user acquisition and engagement.
Key Skills for This Role
Responsibilities
- Plan, design and execute innovative growth campaigns aimed at user acquisition, platform engagement, reactivation and increasing Customer Lifetime Value
- Conduct thorough market research to identify emerging trends, opportunities and potential threats
- Collaborate closely with other teams within marketing (Design, CRM and Performance Marketing) and cross functional teams like Product, Data and Engineering
- Handle end to end process of campaigns, including project management, securing approvals and stakeholder management
- Work closely with the product team to enhance the campaign experience with results focused initiatives
- Monitor, analyze and report on the performance of growth initiatives, utilizing data to inform and optimize future strategies
- Manage stakeholder expectations and streamline marketing operations over time
Requirements
- Bachelor’s degree in marketing, Business or related field
- Minimum of 4 years experience in growth marketing
- Strong understanding of growth marketing metrics and data analysis techniques
- Strong proficiency in Excel and PowerPoint
- Excellent written and verbal communication skills
- Highly analytical mindset with a data driven approach to problem solving
- Detail oriented, ensuring campaign mechanics are clearly conveyed and executed
- Ability to thrive in a fast paced, agile environment
- Strong project management skills, with ability to manage multiple projects simultaneously
- Experience in e commerce, subscription based apps and fintech apps (nice to have)
Full Job Posting
Edenred in the UAE
- Edenred UAE is the largest salary processing provider serving more than 6,000 companies, 2 million employees, over 10 banks and 35 financial institutions.
- Operating out of Dubai since 2008, Edenred simplifies WPS and non WPS payroll and created C3Pay for unbanked or underbanked employees.
About You
- As Product Marketing Manager, you will be at the core of growth initiatives, accelerating expansion of the active user base for C3Pay.
- This role blends analytical, creative, and strategic responsibilities to drive impactful growth.
- You will design and implement growth campaigns, monitor performance, and collaborate with Product and Technology teams.
Key Responsibilities
- Plan, design and execute innovative growth campaigns aimed at user acquisition, platform engagement, reactivation and increasing Customer Lifetime Value.
- Conduct thorough market research to identify emerging trends, opportunities and potential threats.
- Collaborate closely with other teams within marketing (Design, CRM and Performance Marketing) and cross functional teams like Product, Data and Engineering.
- Handle end to end process of campaigns, including project management, securing approvals and stakeholder management.
- Work closely with the product team to enhance the campaign experience with results focused initiatives.
- Monitor, analyze and report on the performance of growth initiatives, utilizing data to inform and optimize future strategies.
- Manage stakeholder expectations and streamline marketing operations over time.
How Your Success Will Be Measured
- YoY increase in penetration of value added services like money transfer, mobile recharge and loyalty subscription.
- Increase in acquisition of new users who transact within the app.
- Decrease in churn of customers using the value added services within the app.
- Reactivation of dormant customer base.
- YoY increase in the Average Revenue per User (ARPU) for value added services.
Requirements
- Bachelor’s degree in marketing, Business or related field.
- Minimum of 4 years experience in growth marketing.
- Strong understanding of growth marketing metrics and data analysis techniques.
- Strong proficiency in Excel and PowerPoint.
- Excellent written and verbal communication skills.
- Highly analytical mindset with a data driven approach to problem solving.
- Detail oriented, ensuring campaign mechanics are clearly conveyed and executed.
- Ability to thrive in a fast paced, agile environment.
- Strong project management skills, with ability to manage multiple projects simultaneously.
- Experience in e commerce, subscription based apps and fintech apps (nice to have).
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