Product Marketing Manager

5+ years of experience in product marketing or a closely related role, ideally in a consumer technology environment.

Exceptional writing skills and the ability to make complex products clear, compelling, and trustworthy.

A track record of developing positioning and messaging and leading go-to-market strategy for new or evolving products.

Hands-on experience writing lifecycle communications that support onboarding, engagement, retention, or reactivation.

Strong audience orientation and a practical approach to using qualitative and quantitative insights to make decisions.

A track record of setting measurable goals, designing experiments, and using adoption, engagement, conversion, and revenue data to evaluate impact.

Comfort operating autonomously in a fast-moving environment, creating structure from ambiguity, adapting as priorities shift, and building buy-in across teams.

Experience marketing products in benefits, healthcare, Medicare, financial technology, or another complex or highly regulated consumer category.

Meaningful work and a strong shared sense of mission

Remote-friendly work environment with a dog-friendly office in Downtown Brooklyn. The team meets in-person for optional retreats a few times per year.

20 Days of PTO

4% 401K match

$10k lifetime spend towards Carrot Fertility

Excellent Medical, Dental and Vision options

Other health and mental health focused benefits and perks

Propel builds compensation bands referencing the 75th percentile of compensation for companies like us. Expected compensation for the role as scoped is $125,000 - $175,000 and will be based on how a candidate matches to our internal leveling guide.

We are committed to building a diverse and inclusive team, and welcome applicants from all backgrounds and abilities.

We're currently accepting applications from the states we have an established entity, which includes California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Virginia, and Washington .

Background Check Requirement: For roles with access to confidential employee or customer information, a background check may be conducted following a conditional offer. All background checks are handled in accordance with applicable laws, including the Fair Credit Reporting Act (FCRA).

Propel is a technology company that’s strengthening the social safety net for people who receive government benefits. Over 5 million Americans trust the free, modern Propel app to manage their government benefits, save money, and get updates when their benefits change. We’ve also partnered with renowned institutions and organizations like Vote.org , GoFundMe, and GiveDirectly.

Propel is a for-profit, venture-backed company that holds its social mission at its core. We're proud to be supported by a blend of nonprofits, impact investors, and world-class investors, including the Robin Hood Foundation, Andreessen Horowitz, Nyca Partners, Financial Health Network, JPMorganChase, Kevin Durant, Serena Williams, and Nas.

Fintech Company Propel Announces $10 Million Fund For Food Stamp

Late Show With Stephen Colbert

How to Propel the Fight Against Poverty in America

How Tech is Helping Poor People Get Government Aid

Propel Routes Money to those Who Need it Most

How one tech startup is giving cash to SNAP recipients

Recipients Affected By Government Shutdown

How hunger relief groups say you can help feed your neighbors during the shutdown and beyond

Helping our Users Navigate this Crisis