Product Marketing Manager

• Strategize, collaborate on design, and oversee execution of customer lifecycle marketing programs — onboarding, adoption, upsell/cross-sell, and renewal campaigns — that drive measurable engagement, ARR pipeline, and retention across the customer base.
• Own segmentation and lifecycle email/nurture programs, using customer data to trigger timely, relevant touchpoints throughout the customer journey.
• Analyze campaign, lifecycle, and product performance data to identify insights and recommend optimizations to increase effectiveness.
• Collaborate cross-functionally with Product Management, Customer Success, and the broader Marketing team to ensure alignment and share insights.
• Contribute to scalable processes and workflows that improve team efficiency.

• 4-6 years of product marketing or related experience (e.g., marketing, product, sales enablement, customer/lifecycle marketing) in a B2B SaaS environment.
• Experience developing strategic product marketing plans, including positioning, segmentation, and go-to-market planning.
• Experience supporting product launches or campaigns from planning through execution.
• Experience building and executing customer lifecycle programs (onboarding, adoption, renewal, retention, and upsell/cross-sell campaigns).
• Familiarity with lifecycle/marketing automation and CRM tools (e.g., HubSpot, Marketo, Salesforce, Braze, or similar) and using customer data to inform campaign triggers and segmentation.
• Ability to synthesize customer insights, market data, and product information into clear, compelling messaging.
• Highly collaborative with strong communication skills and comfort working cross-functionally.
• Analytical mindset with the ability to interpret data, including engagement, adoption, and retention metrics, and translate it into actionable insights.
• Proactive, organized, and able to manage multiple priorities in a fast-paced environment.
• Customer-centric mindset and curiosity about the K-12 education landscape.
• Strong work ethic, combining bias for action with innovative thinking.
• Understanding of the K-12 education market is preferred.
• Eager to take initiative in a fast-paced, ever-changing, dynamic environment.
• Fueled by the opportunity to truly impact the education landscape.
• Something else? Tell us! We want to learn more about you.

• Competitive pay, complete health insurance, 401(k) matching, and an employee equity plan.
• Flexible time off, paid holidays, paid parental leave, and a paid year-end holiday break.
• A robust catalog of benefits that support your professional growth and personal wellbeing, including work from home funds, fertility & adoption reimbursement, and more.

Plus the intangible:

• A varied and challenging role in an innovative, global company.
• Supportive, driven colleagues who have your back and share your passion.

The typical base salary range for this position is $105,000 - $120,000 per year.

The range displayed on this job posting reflects the minimum and maximum target for new hire base pay for this position and your pay will be determined by a variety of factors, including your primary work location, skills, qualifications and experience.

Additional benefits information is listed on our careers page.

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We have multiple openings and are always looking for talented people.