indeed
Product Manager
IPSEN
Mississauga, CAN
Full Time
Mid
1 weeks ago
Marketing StrategyCompetitive AnalysisMarket ResearchCross functional CollaborationProject ManagementStrategic Planning
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Marketing StrategyCompetitive AnalysisMarket Research
About the Role
Ipsen is seeking a Product Manager to support the development and delivery of annual strategic and tactical plans for a brand. You will identify market opportunities, design marketing research, develop promotional materials, and collaborate with cross-functional teams.
Key Skills for This Role
Marketing StrategyCompetitive AnalysisMarket ResearchCross functional CollaborationProject ManagementStrategic Planning
Responsibilities
- Identify market opportunities, industry trends and customer targets through competitive analysis, positioning, and marketing strategy assessments
- Leverage and align the expertise of key cross functional stakeholders to deliver insights and solutions geared to patient and physician needs
- Design and execute marketing research needs to generate insights that can drive the strategic plan
- Develop focused strategic and tactical plans for the brands, including monitoring goals, with specific understanding of the pharmacy and specialty care markets
- Support the development of promotional materials, programs, and training initiatives and work with Legal, Medical, and Regulatory to have them reviewed and approved
- Proactively track critical elements of brand performance (financial and non financial), and recommend course corrections early and as needed
- Determine effective marketing communication channels to raise awareness and understanding of the benefits of Ipsen’s therapy
- Partner with Finance to ensure optimal and timely use of allocated financial resources
- Partner with Supply Chain to manage inventory and production forecast process
- Establish a regular cadence of cross functional Brand Team meetings
- Interact and manage Agency partners on a regular cadence to ensure smooth and timely implementation of critical tactics
- Work closely with the Associate Director Stakeholder Relations on the Key External Expert plan of action
Requirements
- 5 years’ experience in the biotechnology or pharmaceutical industry
- 2 years’ progressive marketing or related experience
- 2 years’ experience in sales, preferably specialty care
- Bachelor’s degree is required
- Knowledge of pharmaceutical legal, regulatory, and medical processes required
- Proven leadership, strategic, and analytical abilities
- Proven skills in strategic planning and product launches
- Demonstrated project management skills and proven ability to manage multiple priorities in a fast paced environment
- Strong written and oral communication skills
- English language proficiency
Full Job Posting
Responsibilities
- Support the development and delivery of annual strategic and tactical plans for the Brand
- Identify market opportunities, industry trends and customer targets through competitive analysis, positioning, and marketing strategy assessments.
- Leverage and align the expertise of key cross functional stakeholders (including Medical, Regulatory Affairs, Market Access, Stakeholder Relations) to deliver insights and solutions geared to patient and physician needs
- Design, and execute marketing research needs to generate insights that can drive the strategic plan
- Develop focused strategic and tactical plans for the brands, including monitoring goals, with specific understanding of the pharmacy and specialty care markets.
- Communicate strategic and tactical plans to the US, Canadian senior management and the Specialty Sales Force.
- Support the development of promotional materials, programs, and training initiatives and work with Legal, Medical, and Regulatory to have them reviewed and approved.
- Proactively track critical elements of brand performance (financial and non financial), and recommend course corrections early and as needed
- Determine effective marketing communication channels to raise awareness and understanding of the benefits of Ipsen’s therapy for selected patient types and develop and deploy effective tactics to achieve Marketing Plan goals.
- Partner with Finance to ensure optimal and timely use of allocated financial resources and fulfilment of cadence of brand tasks related to financial management
- Partner with Supply Chain to manage inventory and production forecast process
- Support forecasting and pricing teams on an Ad Hoc basis
Knowledge & Experience (essential)
- 5 years’ experience in the biotechnology or pharmaceutical industry
- 2 years’ progressive marketing or related experience
- 2 years’ experience in sales, preferably specialty care
- Demonstrated ability to build relationships, foster trust and gain respect to lead, motivate, collaborate, negotiate and influence the decision making of internal and external stakeholders
- Demonstrated understanding of how customers use information across all channels and ideally experience in leveraging multiple channels to achieve brand objectives.
- Knowledge of pharmaceutical legal, regulatory, and medical processes required.
- Proven leadership, strategic, and analytical abilities
- Proven skills in strategic planning and product launches
- Demonstrated project management skills and proven ability to manage multiple priorities in a fast paced environment.
- Demonstrated experience working with and managing agency partners
- Strong team building skills and a team oriented approach.
- Strong written and oral communication skills.
Knowledge & Experience (preferred)
- Specialty product marketing experience is an asset
- Experience in the therapeutical area preferred
Education / Certifications
- Bachelor’s degree is required
- Master’s degree, preferably in business (MBA) or health sciences is preferred
Language(s)
- English (essential)
- French is an asset
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