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We are expanding our Product team, and this role owns a slice of the internal product ecosystem our teams run the business on.
Your starting focus is the Media Buyer Automation Platform — the rules engine, pacing logic, spend controls, alerting, and workflow tooling that let a small team of buyers manage budgets that would otherwise require significantly more headcount. From there, your scope extends across the internal tools that support the wider acquisition engine: marketing automation, reporting and analytics workflows, creative operations, and the new tooling we build as the business shifts. We expect the exact portfolio to evolve, and we are hiring someone who wants that rather than someone looking for a single fixed product.
This is a hands-on builder role rather than a coordination role. Your users are colleagues, the feedback loop is short, and your work shows up in CPA, ROAS, wasted spend, and hours returned to the team. You will report to the Head of Product and work daily with Engineering, Data, Media Buying, Creative, and Operations.
CapsLock builds exceptional marketing solutions for large partners in the home improvement industry. We don’t just advertise our clients’ products or services - we build long-term marketing solutions within the context of permanent partnerships.
Our people are the backbone of everything we do and are our most valuable asset. Our business model demands top talent across the board, and we aim to create conditions that attract and retain the best individuals globally.
We are expanding our Product team, and this role owns a slice of the internal product ecosystem our teams run the business on.
Your starting focus is the Media Buyer Automation Platform — the rules engine, pacing logic, spend controls, alerting, and workflow tooling that let a small team of buyers manage budgets that would otherwise require significantly more headcount. From there, your scope extends across the internal tools that support the wider acquisition engine: marketing automation, reporting and analytics workflows, creative operations, and the new tooling we build as the business shifts. We expect the exact portfolio to evolve, and we are hiring someone who wants that rather than someone looking for a single fixed product.
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This is a hands-on builder role rather than a coordination role. Your users are colleagues, the feedback loop is short, and your work shows up in CPA, ROAS, wasted spend, and hours returned to the team. You will report to the Head of Product and work daily with Engineering, Data, Media Buying, Creative, and Operations.
Own the end-to-end roadmap for the Media Buyer Automation Platform, including discovery, prioritization, specifications, delivery, adoption, and iteration.
Take on additional internal products as the portfolio grows, sequencing work across marketing automation, reporting and analytics, creative operations, cross-platform account management, and data reconciliation while maintaining focus on the core platform.
Work closely with media buyers to understand their workflows and translate their operational needs into reliable automation for budget pacing, anomaly alerts, spend guardrails, bulk actions, and approval flows.
Identify manual processes that are consuming capacity across the business and evaluate whether they should be automated through internal development, external solutions, or left unchanged.
Write clear product specifications that engineers can build from, including edge cases, failure modes, rollback behavior, and a defined bar for completion.
Prototype ideas and build lightweight automations where this can accelerate alignment or address smaller workflow needs without relying on the engineering roadmap.
Drive product adoption through onboarding, enablement, documentation, and continuous feedback loops that ensure tools remain actively used and valuable.
Define and track meaningful product metrics, ensuring they are properly instrumented and visible, while partnering with Data on event taxonomy, attribution challenges, and measurement trade-offs.
Run experiments and staged rollouts to validate changes, particularly for functionality that affects advertising spend, before deploying them across full budgets.
Continuously evaluate and iterate on products based on performance data, user feedback, and evolving business needs.
Experience with paid acquisition platforms (Meta, Google, TikTok), rules engines, budget pacing, or creative testing workflows.
Computer Science, Computer Engineering degree, or experience managing complex SaaS products with multi-platform API integrations.
Hands-on experience with A/B testing frameworks, feature flagging, or staged rollout systems for spend-affecting logic.
Not only do we offer fair and competitive pay, but we also provide perks and benefits that support your well-being and growth. Here are some of them:
We are a truly remote-first company. You choose where you feel the most productive and comfortable to make an impact.
Work-life balance matters to us, and we support it with paid time off for rest, personal time, or simply doing what makes you happy.
We believe in curiosity and growth. That’s why we support continuous learning with workshops, online courses, conferences, and certifications.
We help you set up your perfect workspace by covering equipment and furniture expenses, so you can do your best work from home.
From gym memberships and yoga classes to home workout equipment or even a bicycle, we give you the flexibility to stay active your way.
Your health matters. Take the time you need to rest and recover - we’ll be here when you’re ready to return.
We support you and your family with reimbursement for medical insurance and health-related expenses, including dental care and psychological support.
If you sometimes crave a change of scenery or more social interaction, we’ll cover the full cost of a co-working space.
From gaming nights and fitness challenges to annual retreats at world-class resorts, we make sure there’s never a shortage of fun and connection.
Performance marketing and customer acquisition solutions company.
Visit company websiteJobs and hiring trendsFull-time
Mid · 4+ years experience
Remote
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