Product Design Lead

The quality bar. Every customer facing screen goes through you. You define what good looks like for a regulated financial product used by people who are often investing for the first time: clear, calm, trustworthy, and simple where the underlying rules are not.

The design system. One system across the mobile app, the web and internal tools, built and maintained in Figma and matched to what engineers implement. You reduce the number of ways we do the same thing.

The people. Goals, feedback, growth and regular one to ones. As the team grows, you hire and shape it.

The process. Design is shared across the product function. You decide how design work is requested, prioritised and delivered so that product managers get what they need without design becoming the bottleneck.

Discovery and prototyping. Before a specification, a prototype. You build clickable versions quickly, test them with customers and with the team, and let evidence, not opinion, settle design debates.

Simplifying. Each quarter you remove something: a redundant flow, an inconsistent component, a screen that exists for historical reasons. Shipping less that works well is part of the role.

Regulated flows. Onboarding, KYC, disclosures, risk warnings and consent are designed as product. You work with compliance early and make the required feel effortless.

Show, do not describe. A prototype or a marked up screen beats a presentation about design principles.

Close to the build. You review what engineers implement against what was designed, and you resolve the gap in the room rather than in a ticket.

Written and visible. Design decisions and the reasoning behind them are recorded so that the next person does not reopen them.

You hold the bar with product managers and engineers as well as with designers.

Close to the customer. You talk to users regularly and you read the product data. Mixpanel and session recordings are tools you use yourself.