Product Design Lead
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Keyper is seeking a Product Design Lead to lead design direction across digital products and customer journeys in the proptech/fintech space.
Key Skills for This Role
Responsibilities
- Own Keyper's design strategy and shape end to end experience across mobile, web, partner channels, and internal tools
- Set strategic direction for critical journeys across onboarding, payments, financing, property services, and lifecycle touchpoints
- Partner with Product, Engineering, Marketing, Strategy, Commercial, and Operations to turn business goals into effective experiences
- Build and evolve the design system, including components, patterns, and standards
- Raise quality bar through design reviews and QA, while leading, mentoring, and developing the design team
Requirements
- Senior product design leadership experience on consumer facing digital products in fintech, consumer finance, payments, BNPL, embedded finance, digital banking, wallets, proptech, or marketplaces
- Portfolio of shipped products, complex journeys, and measurable business impact
- Product thinking and broad craft range across UX, UI, interaction, and growth design
- Track record of building and scaling design systems
- Experience leading, mentoring, and growing designers
- Experience in UAE, GCC, or wider MENA market
Full Job Posting
About Keyper
- Keyper is a high growth startup transforming how real estate is owned, managed, and invested across the region. Blending property and financial technology, we’re building tools to streamline real estate ownership and bring financial innovation to the market.
Role Overview
- The Design Lead will lead the design direction across Keyper's digital products and customer journeys. This role sits at the intersection of product design, customer experience, growth, and brand expression. The right person will create experiences that are simple, trustworthy, commercially effectiv
What you'll do
- Own Keyper's design strategy and shape the end to end experience across mobile, web, partner channels, and internal tools, optimizing clarity, trust, usability, and conversion.
- Set the strategic direction for critical journeys across onboarding, payments, financing, property services, and lifecycle touchpoints, building trust in high consideration financial moments.
- Partner with Product, Engineering, Marketing, Strategy, Commercial, and Operations to turn business goals, customer insight, and experimentation into effective experiences and growth journeys.
- Build and evolve the design system, including components, patterns, and standards that help the business scale with consistency and speed.
- Raise the quality bar through design reviews and QA, while leading, mentoring, and developing the design team and establishing high standard collaborative rituals.
What we're looking for
- Senior product design leadership experience on consumer facing digital products, in one or more of the following domains: fintech, consumer finance, payments, BNPL, embedded finance, digital banking, wallets, proptech, or marketplaces.
- A portfolio of shipped products, complex journeys, and measurable business impact, especially across high consideration flows such as onboarding, activation, checkout, or credit decisioning.
- Product thinking and a broad craft range across UX, UI, interaction, and growth design, with the ability to connect design decisions directly to business outcomes.
- A track record of building and scaling design systems, reusable components, and standards across multiple product surfaces.
- Experience leading, mentoring, and growing designers, while establishing a high quality bar for the team. Strongly preferred.
- Experience at a high growth regional or global consumer platform, such as Tabby, Ziina, Wio, Careem, Tamara, or similar.
- Experience in the UAE, GCC, or wider MENA market.
- Background in embedded finance, BNPL, credit, payment flexibility, wallets, or affordability based journeys.
- Experience designing across B2C, B2B2C, and partner led distribution models.
What success looks like
- Keyper's product experience is clearer, more consistent, and more scalable across surfaces.
- Customer journeys are easier to understand, more trustworthy, and more conversion oriented.
- The design system measurably improves speed, consistency, and quality across product delivery.
- Design is a stronger partner to Product, Engineering, Marketing, Strategy, and Commercial teams.
- Design quality improves release over release, with better UX thinking, cleaner execution, and clearer alignment to business outcomes.
Keyper Guiding Principles & Values
- Data Driven, Tech First
- Committed to Exceptional Experience
- Holistic Ownership
- Challenging the Status Quo
- Together for Growth
- No Finish Line
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at KEYPER
Design Lead
Dubai, UAE
Keyper is seeking a Design Lead to own the design direction across digital products and customer journeys in the proptech/fintech space. This hands-on leadership role involves shaping end-to-end experiences, building des
Partnerships Manager - Rent Now Pay Monthly
Dubai, UAE
Keyper is hiring a Partnerships Manager to own the real estate agency channel for its Rent Now Pay Monthly product in Dubai. The role involves acquiring new agency partners and managing existing relationships to drive ad
Digital Payments – Product Owner
Dubai, UAE
About Keyper: Keyper operates at the forefront for proptech innovation across the UAE. Redefining how rent payments are made and how investors manage their portfolios. Operating in the real estate sector, Keyper manages