Principal UI/UX Designer

• Lead the visual redesign of our entire product : Define a new visual language, then drive it across core surfaces.
• Set and raise the craft bar across UI quality, typography, color, layout, visual hierarchy, spacing, and polish.
• Push interaction patterns and motion : you do not need to be a motion specialist, but you should have strong instincts for animation and micro-interactions.
• Make opinionated, high quality UI decisions : elevation, shadow, materials, and what trends to adopt lightly versus avoid.
• Use UI kits as a baseline, not the finish line : extend and refine patterns rather than defaulting to generic components.
• Partner tightly with Engineering and the Design Systems team to ensure what we design is buildable, consistent, and shipped with quality.
• Collaborate with the UX team to translate product needs into a “kick ass” experience.
• Contribute to system evolution : help establish principles and direction that the design systems team turns into scalable components and patterns.
• Be hands-on : this role is about doing the work at a very high level of craft, not only reviewing or directing.
• 8 to 12+ years designing and shipping high-quality product UI with a portfolio that clearly demonstrates exceptional craft.
• Strong visual design fundamentals, including typography, color theory, hierarchy, composition , and attention to detail.
• Strong interaction design instincts, including comfort with motion and micro-interactions (not necessarily motion graphics).
• Expertise in Figma .
• Proven ability to partner closely with engineers and maintain quality through implementation.
• Clear, direct communicator with strong taste and the ability to explain decisions and tradeoffs.
• On-site 3x/week in our Miami (Coral Gables) office.
• Background in craft-heavy environments, including teams or companies known for world class design quality (consumer or B2B).
• Experience that bridges product design with graphic design, art direction, or agency work .
• Design system experience is a plus, but not required if your craft level is exceptional.
• Familiarity working with component libraries and design systems implementations (for example Storybook) is helpful.
• Comfort using AI tools to iterate is a plus, but this role is not centered on being “AI-first.”

Most companies put their best visual talent on the front door and let the product interior decay into utility.