Principal Designer, Growth (Remote)

• 10+ years of experience in growth design, performance funnel design, or direct response design at a high bar
• Portfolio showing measurable conversion impact tied to specific design decisions. CVR, lead quality, CAC, or revenue movement. We will weight performance evidence heavily
• Demonstrated experience designing complete funnels end to end, not just isolated pages. You can talk through the logic of a funnel you architected and the personas it served
• Direct response sensibility. You understand hook, proof, payoff, and CTA structure, and can write a strong headline when needed
• Experience designing interactive tools (quizzes, calculators, qualification flows) with branching logic and state
• Experience running structured experimentation programs and translating performance data into design direction
• Strong web design fundamentals (layout, typography, hierarchy, information design) and fluency in Figma plus at least one prototyping tool, preferably Cursor but open to other tools.
• Editorial sensibility. You can design long-form content that meets Forbes editorial standards while still driving action
• AI-native execution. You use AI as a production accelerator and have a clear point of view on where it helps and where it gets in the way
• Strong written and verbal communication. You can pitch directions, defend decisions with data, and influence cross-functional partners
• Timezone: UK or US, with flexibility to overlap with CST stakeholders

Nice to haves:

• Experience in funnel optimization and conversion-focused design.
• Background in performance design at an in-house growth team, performance agency, DTC brand, or CPA/affiliate marketing operation
• Experience designing interactive quiz or calculator funnels
• Familiarity with analytics and testing stacks such as GA4, Clarity, Tableau, or Optimizely
• Experience scaling conversion experiences against a meaningful paid budget

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