PR & Influencer Management - Assistant Manager / Senior Specialist

Overview

• The key roles and responsibilities include (but are not limited to):/strong> /u> /p>
• Influencer Strategy & Execution: Develop and lead the influencer marketing strategy to drive brand awareness and conversion across D2C channels.
• Partnership Management: Identify, vet, and manage relationships with Tier 1 and mid-tier influencers, content creators, and talent agencies.
• Campaign Integration: Collaborate with brand and digital teams to integrate influencer content into wider marketing ecosystems and product launches.
• PR & Media Relations: Support the broader PR strategy by maintaining relationships with key media outlets and facilitating product reviews.
• Content Collaboration: Oversee the creation of high-quality, authentic content toolkits and creative briefs for influencer partners.
• Events & Activations: Organize and facilitate influencer-led events and "unboxing" experiences to maximize social buzz and PR coverage.
• Contracting & Negotiation: Handle end-to-end talent negotiations, contracting, and compliance with local advertising regulations.
• Agency Oversight: Manage day-to-day operations with PR and talent agencies to ensure KPIs are met and projects stay on budget.
• Performance Tracking: Monitor, analyze, and report on influencer campaign ROI, engagement metrics, and PR sentiment.
• Risk Management: Proactively identify potential risks in influencer associations and manage communication during sensitive brand moments.