PR Executive
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Key skills for this role
About the Role
Milele is a fast-growing automotive and brokerage business in the GCC, expanding its presence through Milele Prime and branding on social media.
Key Skills for This Role
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Overview
- Milele is a fast-growing automotive and brokerage business in the GCC, expanding its presence through **Milele Prime** and branding on social media.
- As we scale our market presence, we are looking for a PR Executive to lead media relations, brand visibility and public communications for a high-growth business and its leadership brand. **Key Responsibilities*** Develop and execute PR strategies for brand and business initiatives
- Draft and distribute press releases, media kits, and announcements
- Build relationships with journalists, media houses, and influencers
- Organize and manage brand events, while aligning with key regional events to maximize visibility and engagement.
- Secure media coverage, interviews, and speaking opportunities
- Monitor media sentiment and manage brand reputation
- Align messaging with marketing and content teams
- **What We’re Looking For*** Experience handling personal brands or influencer PR (mandatory)
- Proven track record of media placements and PR campaigns
- Strong network across media, agencies, and industry contacts
- Ability to measure PR impact (SOV, EMV, media pickup, etc.)
- Experience in crisis communication is a strong advantage
- **Education*** Bachelor’s in PR, Communications, Journalism, Marketing, or related field
- PR certifications (PRCA, CIPR, MEPRA) are a plus
- If you’re someone who understands **modern PR, storytelling and brand positioning**, and want to work on high-impact campaigns - this role is for you.
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