PR & Events Executive

Job requirements

• 2–3 years’ experience in events, PR, brand marketing or a related role, ideally within luxury fashion, accessories, beauty or lifestyle.

• Demonstrable experience coordinating events, activations or experiential projects from planning through to execution.

• Highly organised, with strong project management skills and the ability to manage multiple timelines and stakeholders simultaneously.

• Confident working with external suppliers, venues, agencies, talent and partners.

• Comfortable taking ownership of projects while working closely with and escalating appropriately to the PR & Events Manager.

• Strong attention to detail, with an understanding of the standards required to deliver premium luxury brand experiences.

• A confident written and verbal communicator with strong interpersonal skills.

• Proactive and solutions-focused, with the ability to remain calm and adaptable in a fast-paced event environment.

• Commercially aware, with an interest in how events and experiences contribute to brand awareness, engagement and customer acquisition.

• Comfortable working with Excel/Google Sheets, social platforms and relevant PR, event and reporting tools.

• Flexible and willing to support events outside standard office hours when required.

• Collaborative, positive and comfortable working cross-functionally across Marketing, Creative, Retail, Wholesale, E-commerce and Operations.

Job responsibilities

• Coordinate the end-to-end delivery of DeMellier events and brand activations, including press events, influencer experiences, collection launches, dinners, pop-ups and in-store activations.

• Work closely with the PR & Events Manager to develop event concepts and translate creative ideas into detailed execution plans.

• Own event timelines and project trackers, ensuring key milestones, deliverables and deadlines are clearly communicated and met.

• Coordinate venue research and sourcing, supplier communication, production requirements, catering, gifting, transportation and other event logistics.

• Support the PR team in managing guest list administration, invitations, RSVPs, seating plans and guest communications, ensuring an elevated experience throughout.

• Liaise with external agencies, venues, production partners and suppliers to ensure activations are delivered to a consistently high standard.

• Coordinate event assets, product requirements, samples and gifting, working cross-functionally with internal teams to ensure everything is delivered accurately and on time.

• Provide hands-on, on-site event management and troubleshoot operational issues to ensure smooth execution.

• Coordinate post-event activity including product and sample returns, supplier reconciliation, coverage tracking and event debriefs.

• Maintain event budget trackers and support the PR & Events Manager with budget management, invoice tracking and reconciliation.

• Produce post-event reports capturing attendance, social and press impact, key metrics, imagery, learnings and recommendations for future activations.

• Coordinate experiential marketing activity with key retail and wholesale partners, including pop-ups, trunk shows, launches, customer events and co-branded activations.

• Act as a key day-to-day contact for activation logistics, ensuring deliverables, timings and responsibilities are clearly communicated across internal and external stakeholders.

• Coordinate event assets, product displays, gifting and other branded materials required for retail activations.

• Work closely with internal Wholesale, Retail, Creative and Marketing teams to ensure consistent brand representation across physical experiences.

• Support the development of new ideas and opportunities to elevate the DeMellier customer experience through events and experiential retail.

• Coordinate influencer, celebrity and VIP attendance and participation across key DeMellier events and brand moments.

• Support targeted influencer gifting and seeding around events, launches and priority brand campaigns.

• Research relevant talent and cultural partners who align with DeMellier’s positioning and activation objectives.

• Manage gifting logistics, ensuring a personalised and premium experience from selection through to delivery.

• Monitor social coverage and engagement generated through events, gifting and activations, contributing insights to campaign reporting.

• Take ownership of product and sample coordination specifically relating to events, activations, VIP dressing and gifting.

• Maintain accurate tracking of products allocated to events and activations, including dispatches, returns and movements between locations.

• Coordinate with warehouse, logistics, merchandising and other internal teams to ensure product arrives accurately and on schedule.

• Oversee the preparation and presentation of event gifting, ensuring every touchpoint reflects DeMellier’s luxury positioning.

• Troubleshoot logistical issues proactively and communicate solutions clearly to relevant stakeholders.

• Maintain accurate event calendars, activation trackers and reporting documents.

• Produce regular reporting on events and activations, incorporating attendance, engagement, social reach, press coverage and other relevant KPIs.

• Support campaign and event debriefs, identifying key successes, challenges and opportunities for improvement.

• Monitor competitor and industry activity across luxury events, experiential marketing and retail activations, sharing relevant insights and inspiration with the wider team.

• Use event performance and audience insights to contribute recommendations for future activations.

Job benefits

• Hybrid working

• Annual Leave package increases the longer you stay with us

• Enhanced company maternity policy

• Employee Discount: 50% off Stock and up to 90% off Seasonal Sample Sales

• Free gift DeMellier bag on successful probation