PR Director, APAC

Key Responsibilities

• Build a PR and Communications function from the ground up, including hiring PR Managers and agencies in key territories including Singapore, Australia, China, and Japan.
• Implement PR & Corporate Communications strategies that align with organizational goals, values, and brand positioning across internal and external audiences at the local and regional level
• Partner with PR, marketing, sales, and external stakeholders to craft clear, compelling messaging and materials that support business priorities, organisational changes, and market positioning
• Develop and execute rapid response muscle in each region
• Oversee high-impact communications forums including executive speaking engagements, industry conferences, customer events, and internal leadership gatherings
• Adopt AI integration for the communications team to enhance content ideation, creation, and scaling
• Oversee and optimize the APAC communications channel ecosystem—including earned media, owned channels, executive communications, and employee engagement tools—while innovating with emerging formats and technologies
• Lead cross-functional APAC storytelling initiatives that connect daily work to Cohere's mission, amplify customer success stories, and elevate executive thought leadership in the marketplace
• Leverage data-driven insights and audience research to inform communications strategies that resonate with employees, customers, partners, investors, and industry influencers
• Partner with Corporate Communications on crisis and issues communications preparedness and response across all stakeholder groups, coordinating with legal, executive leadership, and functional teams to protect corporate reputation and stakeholder trust
• Serve as the central communications hub, ensuring seamless integration and consistency between internal communications, external PR, marketing narratives, and executive messaging across all touchpoints

Qualifications

• Have 12-15 years of experience in-house corporate communications, ideally within a fast-paced, high-growth tech or AI environment
• 5+ years of experience in people management
• Are scrappy. You thrive in thinking “outside the box” and find joy in marrying a problem to its solution
• Are experienced at hiring, onboarding, and managing PR agencies
• Are adept in pre-IPO communications
• Have experience and/or heavy interest in policy and regulatory communications
• Are an exceptional writer with a talent for distilling complex, cross-functional topics into simple, compelling narratives
• Have experience serving as a communications business partner or trusted advisor to senior leaders, executives, and people/human resources teams
• Are highly organised and process-driven, with strong project management skills and a bias for action
• Bring high levels of creativity to communications – in format, channel, and storytelling
• Are comfortable navigating organisational dynamics and building strong relationships across all levels
• Thrive in ambiguous, fast-moving environments and know how to prioritise ruthlessly

Full-Time Employees at Cohere enjoy these Perks:

• A weekly lunch stipend of $75/£75 or equivalent in your local currency for lunch.
• Full health and dental benefits, including a separate budget for mental health.
• RRSP matching, 401K, Pension Scheme.
• 100% Parental Leave top-up for up to 6 months, for either parent.
• Annual enrichment benefits: Arts & culture, fitness/wellness, quality time, and a workspace improvement credit. Education & learning stipend for conferences, courses, and coaching.
• 6 weeks of paid vacation (30 working days!)
• Budget for traveling to other offices if you are remote, plus an annual company offsite.

How and Where We Work: