PR & Communications Manager
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Key skills for this role
About the Role
FIX Dessert Chocolatier is seeking a strategic PR & Communications Manager to lead brand public image, storytelling, and media presence. The role involves building media relationships, managing brand reputation, and driving communication strategies.
Key Skills for This Role
Responsibilities
- Develop and execute overall PR and communications strategy aligned with company vision and business goals
- Build and maintain relationships with regional and international media outlets
- Prepare and distribute press releases, media kits, and official brand communications
- Coordinate media interviews, press features, and brand events
- Develop strategies for influencer collaborations and brand partnerships
- Ensure consistent messaging across internal teams and external stakeholders
- Protect and enhance company brand reputation and manage crisis communication
- Work closely with marketing and social media teams to amplify digital campaigns
- Manage external PR agencies and communication partners
Requirements
- 8 12+ years of experience in Public Relations, Corporate Communications, or Brand Communications
- Experience in F&B, hospitality, lifestyle, luxury, or consumer brands highly preferred
- Proven track record of managing high impact PR campaigns and media coverage
- Strong network with regional and international media outlets and influencers
- Experience managing PR agencies and cross functional teams
- Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or related field
Full Job Posting
About the job
- FIX Dessert Chocolatier is seeking a dynamic and strategic PR & Communications Manager to lead the brand’s public image, storytelling, and media presence.
PR Strategy & Brand Positioning
- Develop and execute the overall PR and communications strategy aligned with the company’s vision and business goals.
- Define and maintain brand voice, messaging, and storytelling across all communication channels.
- Identify opportunities to strengthen the brand’s positioning in the premium dessert and lifestyle sector.
- Support major product launches, brand campaigns, and announcements.
Media Relations & Publicity
- Build and maintain relationships with regional and international media outlets.
- Prepare and distribute press releases, media kits, and official brand communications.
- Coordinate media interviews, press features, and brand events.
- Monitor and evaluate media coverage and PR performance.
Influencer & Partnership Communications
- Develop strategies for influencer collaborations and brand partnerships.
- Identify and manage brand ambassadors and key opinion leaders aligned with the brand.
- Lead communications around collaborations, campaigns, and co branded initiatives.
Corporate & Internal Communications
- Ensure consistent messaging across internal teams and external stakeholders.
- Support leadership with executive communications, speeches, and presentations.
- Prepare communication materials for internal updates and corporate announcements.
Reputation & Crisis Management
- Protect and enhance the company’s brand reputation.
- Develop and implement crisis communication strategies and response plans.
- Manage sensitive issues with clear and timely communication.
Digital & Social PR
- Work closely with marketing and social media teams to amplify digital campaigns and product launches.
- Manage online media coverage and digital PR opportunities.
- Track brand sentiment and engagement across digital channels.
Leadership & Agency Management
- Manage external PR agencies and communication partners.
- Set KPIs and measure the success of PR initiatives.
Skills
- Strong media relations and networking skills
- Excellent written and verbal communication
- Strategic thinking and brand storytelling
- Crisis communication and reputation management
- Influencer and partnership management
- Digital and social media communication expertise
- Leadership and team management skills
- Strong organizational and project management abilities
Experience
- 8 12+ years of experience in Public Relations, Corporate Communications, or Brand Communications.
- Experience in F&B, hospitality, lifestyle, luxury, or consumer brands is highly preferred.
- Proven track record of managing high impact PR campaigns and media coverage.
- Strong network with regional and international media outlets and influencers.
- Experience managing PR agencies and cross functional teams.
- Bachelor’s degree in Public Relations, Communications, Marketing, Journalism, or related field (Master’s degree is a plus).
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