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Performance Marketing Specialist (Media Buyer)
Bloomify Group
Abu Dhabi Emirate, UAE
Full Time
Mid
1 weeks ago
Performance MarketingMedia BuyingGoogle AdsMeta Ads ManagerCleverTapHubSpot
Free
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Performance MarketingMedia BuyingGoogle Ads
About the Role
Bloomify Group seeks a results-driven Performance Marketing Specialist to lead user acquisition and campaign optimization across digital channels. The role requires experience with Google Ads, Meta Ads Manager, CleverTap, and HubSpot.
Key Skills for This Role
Performance MarketingMedia BuyingGoogle AdsMeta Ads ManagerCleverTapHubSpot
Responsibilities
- Plan, launch, and optimize paid acquisition campaigns across Google, Meta, TikTok, LinkedIn, Snapchat, X, and other platforms
- Manage app install campaigns, user acquisition, and conversion optimization initiatives
- Develop audience targeting, retargeting, and remarketing strategies
- Build, manage, and optimize campaigns using Google Ads, Meta Ads Manager, and other paid media platforms
- Utilize CleverTap to support user engagement, retention, lifecycle marketing, and campaign personalization
- Work with HubSpot to support marketing automation, lead nurturing, and campaign reporting
- Analyze campaign performance and provide actionable recommendations based on KPIs and data insights
- Conduct A/B testing on creatives, audiences, landing pages, and campaign strategies
- Collaborate closely with creative, product, and development teams to improve user acquisition funnels and conversion rates
- Monitor advertising budgets and maximize return on ad spend (ROAS)
- Stay up to date with latest trends, platform updates, and best practices in digital advertising
Requirements
- 3+ years of experience in Performance Marketing or Media Buying
- Strong hands on experience with Google Ads, Meta Ads Manager, and paid social platforms
- Proven experience using CleverTap and HubSpot
- Strong understanding of mobile app marketing, attribution, and user acquisition
- Experience analyzing campaign performance using analytics and reporting tools
- Strong understanding of conversion optimization and customer acquisition funnels
- Excellent analytical and problem solving skills
- Ability to manage multiple campaigns simultaneously in a fast paced environment
Full Job Posting
About Bloomify
- Bloomify is a next generation digital platform built to create a more positive and meaningful online experience.
- We are looking for a results driven Performance Marketing Specialist to lead user acquisition, campaign optimization, and performance marketing initiatives across multiple digital channels.
Role Overview
- We are looking for an experienced Performance Marketing Specialist (Media Buyer) to plan, execute, and optimize paid marketing campaigns that drive user acquisition, engagement, and app growth.
- The ideal candidate has a strong background in performance marketing, mobile app campaigns, attribution, analytics, and marketing automation.
- Experience with CleverTap, HubSpot, Google Ads, and paid social advertising is essential.
Key Responsibilities
- Plan, launch, and optimize paid acquisition campaigns across Google, Meta, TikTok, LinkedIn, Snapchat, X, and other digital advertising platforms.
- Manage app install campaigns, user acquisition, and conversion optimization initiatives.
- Develop audience targeting, retargeting, and remarketing strategies to maximize campaign performance.
- Build, manage, and optimize campaigns using Google Ads, Meta Ads Manager, and other paid media platforms.
- Utilize CleverTap to support user engagement, retention, lifecycle marketing, and campaign personalization.
- Work with HubSpot to support marketing automation, lead nurturing, and campaign reporting.
- Analyze campaign performance and provide actionable recommendations based on KPIs and data insights.
- Conduct A/B testing on creatives, audiences, landing pages, and campaign strategies.
- Collaborate closely with the creative, product, and development teams to improve user acquisition funnels and conversion rates.
- Monitor advertising budgets and maximize return on ad spend (ROAS).
- Stay up to date with the latest trends, platform updates, and best practices in digital advertising.
Requirements
- 3+ years of experience in Performance Marketing or Media Buying.
- Strong hands on experience with Google Ads, Meta Ads Manager, and paid social platforms.
- Proven experience using CleverTap and HubSpot.
- Strong understanding of mobile app marketing, attribution, and user acquisition.
- Experience analyzing campaign performance using analytics and reporting tools.
- Strong understanding of conversion optimization and customer acquisition funnels.
- Excellent analytical and problem solving skills.
- Ability to manage multiple campaigns simultaneously in a fast paced environment.
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