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Marketing Automation Specialist
Bloomify Group
Abu Dhabi Emirate, UAE
Full Time
Mid
6 days ago
Marketing AutomationCustomer Lifecycle MarketingCRM AutomationCleverTapHubSpotSegmentation
Free
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Marketing AutomationCustomer Lifecycle MarketingCRM Automation
About the Role
Bloomify Group seeks a Marketing Automation Specialist to build and optimize intelligent customer journeys. The role involves designing automated marketing campaigns, segmenting audiences, and analyzing performance to improve user engagement and retention.
Key Skills for This Role
Marketing AutomationCustomer Lifecycle MarketingCRM AutomationCleverTapHubSpotSegmentation
Responsibilities
- Build, manage, and optimize automated customer journeys across the user lifecycle
- Develop onboarding, activation, engagement, retention, and re engagement campaigns
- Create personalized messaging across email, push notifications, in app messages, SMS, and other communication channels
- Segment audiences based on user behavior, demographics, and engagement patterns
- Monitor campaign performance and continuously optimize workflows to improve conversion and retention
- Conduct A/B testing on messaging, timing, audiences, and automation flows
- Collaborate with product, marketing, content, and development teams to improve user experiences
- Develop dashboards and reports to measure campaign performance and key lifecycle metrics
- Ensure CRM data quality and maintain marketing automation best practices
- Stay up to date with emerging trends and technologies in marketing automation and customer engagement
Requirements
- 3+ years of experience in Marketing Automation, CRM, or Lifecycle Marketing
- Hands on experience with CleverTap and HubSpot
- Strong understanding of customer journey mapping and lifecycle marketing strategies
- Experience creating behavioral segmentation and personalized communication campaigns
- Strong analytical skills with the ability to interpret campaign data and user behavior
- Excellent organizational and project management skills
- Strong communication and collaboration abilities
Full Job Posting
Role Overview
- We are seeking a Marketing Automation Specialist with experience in customer lifecycle marketing, CRM automation, and user engagement.
- The ideal candidate will design, implement, and optimize automated marketing journeys that enhance the user experience from onboarding through long term retention.
- This role requires someone who is highly analytical, detail oriented, and passionate about using data and automation to create personalized experiences that drive engagement and growth.
Key Responsibilities
- Build, manage, and optimize automated customer journeys across the user lifecycle.
- Develop onboarding, activation, engagement, retention, and re engagement campaigns.
- Create personalized messaging across email, push notifications, in app messages, SMS, and other communication channels.
- Segment audiences based on user behavior, demographics, and engagement patterns.
- Monitor campaign performance and continuously optimize workflows to improve conversion and retention.
- Conduct A/B testing on messaging, timing, audiences, and automation flows.
- Collaborate with product, marketing, content, and development teams to improve user experiences.
- Develop dashboards and reports to measure campaign performance and key lifecycle metrics.
- Ensure CRM data quality and maintain marketing automation best practices.
- Stay up to date with emerging trends and technologies in marketing automation and customer engagement.
Requirements
- 3+ years of experience in Marketing Automation, CRM, or Lifecycle Marketing.
- Hands on experience with CleverTap and HubSpot.
- Strong understanding of customer journey mapping and lifecycle marketing strategies.
- Experience creating behavioral segmentation and personalized communication campaigns.
- Strong analytical skills with the ability to interpret campaign data and user behavior.
- Excellent organizational and project management skills.
- Strong communication and collaboration abilities.
Nice to Have
- Experience with mobile app marketing and user engagement strategies.
- Familiarity with Firebase, GA4, AppsFlyer, Adjust, or similar analytics and attribution platforms.
- Experience integrating CRM and marketing automation platforms with mobile apps or websites.
- Basic knowledge of HTML for email templates.
- Experience working in a startup or fast paced technology environment.
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