Performance Marketing Specialist – E-commerce (Meta, Google, TikTok & Snapchat)
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Key skills for this role
About the Role
MB Services FZ LLC seeks a results-driven Performance Marketing Specialist to manage and scale paid advertising for eCommerce. The role involves planning, executing, and optimizing Meta, Google, TikTok, and Snapchat ads with ownership of ROAS, CPA, and revenue growth.
Key Skills for This Role
Responsibilities
- Plan, execute, and optimize Meta Ads (Facebook & Instagram) and Google Ads (Search, Shopping, Performance Max)
- Manage and scale monthly ad budgets of AED 300,000+ with a strong focus on ROAS
- Launch, test, and optimize campaign structures, audiences, and creatives
- Analyze performance daily and take data driven optimization decisions
- Set up and manage TikTok Ads and Snapchat Ads campaigns
- Ensure correct tracking via Meta Pixel & CAPI, Google Ads conversion tracking, Google Analytics & Google Tag Manager
- Monitor and improve ROAS, CPA, CTR, AOV, conversion rate
- Prepare weekly and monthly performance reports
- Work closely with creative team, web/CRO team, and SEO & content team
Requirements
- 2–5 years of experience in eCommerce performance marketing
- Strong hands on expertise in Meta Ads Manager and Google Ads (Search, Shopping, PMax)
- Working knowledge of TikTok Ads and Snapchat Ads
- Experience managing high ad spend budgets (AED 300K+)
- Strong analytical mindset and understanding of performance metrics
- Experience with DTC or eCommerce brands is mandatory
Full Job Posting
Role Overview
- We are looking for a results driven Performance Marketing Specialist to manage and scale paid advertising for our eCommerce business.
- The ideal candidate will have hands on experience with Meta and Google Ads, along with solid working knowledge of TikTok Ads and Snapchat Ads.
- This role is highly performance focused, with clear ownership of ROAS, CPA, and revenue growth.
Key Responsibilities
- Plan, execute, and optimize Meta Ads (Facebook & Instagram) and Google Ads (Search, Shopping, Performance Max)
- Manage and scale monthly ad budgets of AED 300,000+ with a strong focus on ROAS
- Launch, test, and optimize campaign structures, audiences (prospecting & retargeting), creatives (images, videos, UGC, offers)
- Analyze performance daily and take data driven optimization decisions
- Set up and manage TikTok Ads and Snapchat Ads campaigns
- Understand platform specific creatives, formats, and audience behavior
- Test and scale winning creatives across platforms
- Support diversification of paid traffic beyond Meta & Google
- Ensure correct tracking via Meta Pixel & CAPI, Google Ads conversion tracking, Google Analytics & Google Tag Manager
- Monitor and improve ROAS, CPA, CTR, AOV, conversion rate
- Identify funnel issues and collaborate with the team on CRO improvements
- Prepare weekly and monthly performance reports
Required Skills & Experience
- 2–5 years of experience in eCommerce performance marketing
- Strong hands on expertise in Meta Ads Manager and Google Ads (Search, Shopping, PMax)
- Working knowledge of TikTok Ads and Snapchat Ads
- Experience managing high ad spend budgets (AED 300K+)
- Strong analytical mindset and understanding of performance metrics
- Experience with DTC or eCommerce brands is mandatory
Pay
- From AED 5,000.00 per month
Work Location
- In person
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