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Performance Marketing Specialist – E-commerce (Meta, Google, TikTok & Snapchat)

MB Services
Dubai, UAE
Full Time
Mid
AED 300,000/month / month
1 months ago
Meta AdsGoogle AdsTikTok AdsSnapchat AdsROAS OptimizationCPA Management
Free

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Meta AdsGoogle AdsTikTok Ads
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Role Overview

  • We are looking for a results driven Performance Marketing Specialist to manage and scale paid advertising for our eCommerce business.
  • The ideal candidate will have hands on experience with Meta and Google Ads, along with solid working knowledge of TikTok Ads and Snapchat Ads.
  • This role is highly performance focused, with clear ownership of ROAS, CPA, and revenue growth.

Paid Advertising (Core Responsibilities)

  • Plan, execute, and optimize Meta Ads (Facebook & Instagram) and Google Ads (Search, Shopping, Performance Max).
  • Manage and scale monthly ad budgets of AED 300,000+ with a strong focus on ROAS.
  • Launch, test, and optimize campaign structures, audiences, and creatives.
  • Analyze performance daily and take data driven optimization decisions.

TikTok & Snapchat Ads (Supporting Channels)

  • Set up and manage TikTok Ads and Snapchat Ads campaigns.
  • Understand platform specific creatives, formats, and audience behavior.
  • Test and scale winning creatives across platforms.
  • Support diversification of paid traffic beyond Meta & Google.

Tracking, Analytics & Optimization

  • Ensure correct tracking via Meta Pixel & CAPI, Google Ads conversion tracking, Google Analytics & Google Tag Manager.
  • Monitor and improve ROAS, CPA, CTR, AOV, conversion rate.
  • Identify funnel issues and collaborate with the team on CRO improvements.

Reporting & Collaboration

  • Prepare weekly and monthly performance reports.
  • Share insights, testing results, and scaling plans with management.
  • Work closely with creative team (ads & videos), web / CRO team, and SEO & content team.

Required Skills & Experience

  • 2–5 years of experience in eCommerce performance marketing.
  • Strong hands on expertise in Meta Ads Manager and Google Ads (Search, Shopping, PMax).
  • Working knowledge of TikTok Ads and Snapchat Ads.
  • Experience managing high ad spend budgets (AED 300K+).
  • Strong analytical mindset and understanding of performance metrics.
  • Experience with DTC or eCommerce brands is mandatory.

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