Performance Marketing Manager

Role Overview

Performance Marketing Strategy

• Develop performance marketing strategies aligned with commercial objectives, annual plans, and growth targets.
• Manage customer acquisition, lead generation, remarketing, and retention campaigns across multiple digital channels.
• Define and improve KPIs including ROAS, CAC, CPA, LTV, conversion rate, and revenue growth.
• Translate business priorities into media plans, channel targets, and testing roadmaps.

Paid Media Management

• Plan, launch, and optimize campaigns across Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, and other relevant platforms.
• Manage Search, Display, Shopping, Performance Max, and YouTube campaigns.
• Optimize audiences, bidding, placements, feeds, and creatives to maximize ROAS and profitable growth.
• Manage advertising budgets, pacing, forecasts, governance, tracking, quality assurance, and platform compliance.

E-commerce and Conversion

• Drive qualified traffic, online conversions, and revenue through the e-commerce platform.
• Monitor website performance, merchandising journeys, and funnel drop-off points.
• Conduct A/B testing across landing pages, offers, ad creatives, audiences, and conversion funnels.
• Partner with e-commerce and technology teams to improve user experience, conversion rate, and checkout performance.

CRM and Retention

• Collaborate with CRM stakeholders to improve retention, repeat purchase rate, and customer lifetime value.
• Support email, SMS, WhatsApp, loyalty, and lifecycle marketing initiatives.
• Develop segmentation, remarketing, and lookalike strategies using first-party customer data.

Analytics and Reporting

• Analyze channel, campaign, and customer-funnel performance and translate findings into recommendations.
• Build and maintain dashboards showing spend, revenue, ROAS, CAC, CPA, and conversion performance.
• Monitor competitors, market trends, consumer behavior, and platform developments.
• Present performance results, risks, forecasts, and recommendations to management.
• Maintain reliable attribution, tracking, and reporting across platforms and analytics tools.

Collaboration

• Work with content creators, designers, e-commerce, CRM, retail, service operations, and external agencies.
• Use campaign insights to guide creative briefs, messaging, formats, and content testing.
• Coordinate campaign calendars, launches, and optimization priorities.
• Contribute to annual marketing plans, commercial forecasts, and budget preparation.
• Coach or guide junior team members and agency partners when required.

Qualifications and Experience

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related discipline.
• Minimum five years of experience in performance marketing, digital marketing, or paid-media management.
• Independent management of significant advertising budgets and delivery of measurable revenue growth.
• Experience in beauty, skincare, wellness, luxury retail, consumer services, or e-commerce is preferred.
• Experience working across UAE or GCC markets is preferred.

Technical Skills

• Advanced working knowledge of Meta Business Manager, Google Ads, GA4, Google Tag Manager, Looker Studio, and TikTok Ads Manager.
• Strong understanding of attribution models, pixels, conversion APIs, tracking implementation, and conversion optimization.
• Experience with product feeds, Google Merchant Center, remarketing, and audience management is preferred.
• Knowledge of SEO, CRM systems, marketing automation, and lifecycle marketing is advantageous.

Key Competencies