workable
Performance Marketing Manager
Apna
Karnataka, IND
Full-time
Mid · 2+ years experience
Onsite
Discovered 3 weeks ago
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Performance Marketing Manager
Location: Bengaluru, Karnataka, India (On-site)
Team: Growth/Marketing
The Role
We are looking for a hands-on Performance Marketing Manager to drive user acquisition through high-impact paid campaigns across digital channels.
Responsibilities
- Plan, launch, and optimise paid campaigns across Google, Meta, YouTube, and other channels
- Drive high-quality lead acquisition and improve funnel conversion
- Continuously optimise budgets, targeting, and creatives to improve performance
- Analyse campaign performance and identify growth opportunities
- Work closely with content/design teams to improve ad effectiveness
Apna Transforming Careers Through Technology
Since 2019, apna has connected over 60 million jobseekers with more than 250,000 enterprises and small businesses across India. Founded by Nirmit Parikh, a Stanford graduate and serial entrepreneur who recognized the challenges in entry-level hiring, apna has rapidly grown to become India's fastest unicorn in 2021—achieving this milestone in just 21 months.
Backed by marquee global investors - Insight Partners, Tiger Global, Lightspeed India, Sequoia Capital, and GSV, we're revolutionizing livelihood creation across India.
apna advantage - Education with Guaranteed Outcomes We're expanding beyond job matching with our new EdTech vertical that delivers:
1. Premium Online Education : Partnerships with top-tier universities offering UGC-accredited undergraduate and postgraduate programs
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