Performance Marketing Manager

Ski.com is the world's premier mountain travel company, helping travelers book ski vacations across North America, Europe, Japan, South America and beyond. Through Ski.com and our portfolio of travel brands, we partner with hundreds of resorts, destinations and lodging providers worldwide.

We're looking for a Performance Marketing Manager to own paid acquisition strategy, campaign execution, measurement and optimization across our brands. This role is ideal for a highly analytical marketer who thrives on testing, problem-solving and continuous improvement.

You'll lead paid media performance across multiple channels, helping drive qualified leads, bookings and revenue while continuously improving campaign effectiveness through testing, reporting and optimization.

Develop and execute paid media strategies across Meta, Google, Microsoft/Bing, LinkedIn, Pinterest, Reddit and emerging channels.

Manage campaign setup, audience targeting, budget allocation, bidding strategies and optimization.

Continuously A/B test audiences, creative, messaging, landing pages, offers and campaign structures.

Build seasonal campaigns aligned with resort partners and key promotions, forecasting spend against booking seasonality and demand windows.

Monitor performance and make recommendations to improve lead quality, bookings and return on ad spend.

Work with creative and content teams to identify high-performing messaging and ad concepts.

Manage and maintain Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, Conversion API and other tracking systems.