Performance Marketing Executive
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Key skills for this role
About the Role
Platformance.io is seeking a Performance Marketing Executive with 1-3 years of experience in biddable media across Google Ads, Meta, Snap, TikTok, and programmatic exchanges. The role involves planning, executing, and optimizing campaigns to drive ROI for clients in a data-driven environment.
Key Skills for This Role
Responsibilities
- Plan, execute, and optimize biddable media campaigns across Google Ads, Meta, Snap, TikTok, and programmatic exchanges
- Monitor and analyze campaign performance to enhance ROI and meet client objectives
- Develop and implement advanced audience targeting strategies
- Manage and allocate budgets across campaigns to ensure optimal spend
- Design and execute A/B tests on creative, targeting, and bidding strategies
- Generate detailed performance reports with insights and recommendations
- Collaborate with creative, strategy, and account management teams
- Stay updated on trends and innovations in digital marketing and biddable media
Requirements
- Minimum 1 3 years of experience in performance marketing with a focus on biddable media
- Hands on experience managing campaigns across Google Ads, Meta, Snap, TikTok, and programmatic media exchanges
- Proficiency in digital marketing tools including Google Analytics and Meta Business Suite
- Strong analytical skills with ability to interpret data and generate actionable insights
- Excellent communication skills in both Arabic and English
- Bachelor's degree in Marketing, Business, or related field
Full Job Posting
Role Overview
- Platformance.io is a performance marketing platform focused on data driven campaigns and measurable results.
- Seeking a Performance Marketing Executive with strong biddable media background across Google Ads, Meta, Snap, TikTok, and programmatic exchanges.
Key Responsibilities
- Plan, execute, and optimize biddable media campaigns across Google Ads, Meta, Snap, TikTok, and programmatic media exchanges.
- Continuously monitor and analyze campaign performance to enhance ROI and meet client objectives.
- Develop and implement advanced targeting strategies to reach the right audience segments.
- Efficiently manage and allocate budgets across campaigns.
- Design and execute A/B tests on creative, targeting, and bidding strategies.
- Generate detailed performance reports with insights and recommendations.
- Work closely with creative, strategy, and account management teams.
- Stay updated on the latest trends and innovations in digital marketing and biddable media.
Requirements
- Minimum 1 3 years of experience in performance marketing with a focus on biddable media.
- Hands on experience managing campaigns across Google Ads, Meta, Snap, TikTok, and programmatic media exchanges.
- Proficiency in digital marketing tools including Google Analytics, Meta Business Suite, and other relevant software.
- Strong analytical skills with ability to interpret data and generate actionable insights.
- Excellent communication skills, both written and verbal.
- Ability to thrive in a fast paced environment and manage multiple projects.
- Bachelor's degree in Marketing, Business, or related field.
- Proficiency in both Arabic and English is required.
Why Join Us?
- Innovative environment pushing the boundaries of performance marketing.
- Opportunities for professional development and career advancement.
- Work on campaigns that drive real business results for leading brands.
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