Performance Marketer – Google Ads & Meta Ads

About Maskoid Technologies

Job Responsibilities

• Plan, create, manage and optimize Google Ads and Meta Ads campaigns.
• Manage Google Search, Display, Performance Max, YouTube and Remarketing campaigns.
• Manage Facebook and Instagram lead generation and conversion campaigns.
• Conduct keyword research, search term analysis and negative keyword management.
• Monitor and optimize CPL, CPA, CTR, conversion rate, ROAS and overall campaign performance.
• Manage campaign budgets and make regular bid and budget adjustments.
• Analyze campaign data and identify areas for improvement.
• Create and test different ad copies, audiences, keywords and creatives.
• Monitor search terms and ensure irrelevant traffic is controlled through negative keywords.
• Set up and check conversion tracking, Meta Pixel, GA4 and Google Tag Manager.
• Prepare regular campaign performance reports and share actionable insights.
• Work with the content and design team to improve ad creatives and landing pages.
• Manage multiple client campaigns simultaneously.
• Stay updated with Google Ads and Meta Ads platform changes and best practices.

Required Skills

• Minimum 1 year of hands-on experience in Google Ads and Meta Ads.
• Strong practical knowledge of Google Search Ads and Meta Lead Generation campaigns.
• Good understanding of keyword research, match types, negative keywords and search term reports.