Performance & Growth Manager
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Key skills for this role
About the Role
A HealthTech company in Dubai seeks a Performance & Growth Manager to own patient growth across paid social, search, SEO, and CRM. The role involves leading a growth marketing team, managing budgets, optimizing conversion rates, and ensuring compliance with UAE healthcare advertising standards.
Key Skills for This Role
Responsibilities
- Build and execute a quarterly growth roadmap across paid, organic, and partnership channels
- Lead a team of growth marketers while staying in the work: ad set level, A/B testing, creative calls
- Own the performance marketing budget; full accountability for CAC, LTV, and ROAS
- Own Lead to Booked Appointment conversion rate; CRM and nurture workflows across SMS, WhatsApp, and email
- Drive appointment show rates above 85% through structured confirmation and re engagement
- Partner with medical and content teams on clinically accurate, conversion focused creative
- Maintain tracking and attribution across all paid channels; no gaps
- Report performance to senior leadership in plain commercial language: CAC, LTV, ROAS, revenue contribution
- Ensure all campaigns comply with UAE healthcare advertising standards
Requirements
- 5–8 years in growth or performance marketing; at least 2 years leading a team
- Track record driving patient or consumer acquisition in healthcare or HealthTech, ideally in the UAE or GCC
- Owned significant paid media budgets with direct accountability for outcomes
- Power user of Meta CAPI, Google PMax, TikTok Ads Manager, GA4, and HubSpot or Salesforce
- Comfortable with Tableau or Mixpanel and CRM automation across WhatsApp, SMS, and email
- Uses AI tools to accelerate creative testing, content production, and optimisation
- Thinks in unit economics; qualified leads and CPA, not impressions
- Spots gaps before they become problems and moves without being told
Full Job Posting
What You'll Drive
- A HealthTech company in Dubai needs someone to own patient growth.
- The acquisition engine is live across paid social, search, SEO, and CRM.
- You own the full patient journey, from first impression to booked appointment to long term retention.
What You'll Focus On
- Build and execute a quarterly growth roadmap across paid, organic, and partnership channels; translate commercial targets into channel priorities and iterate fast.
- Lead a team of growth marketers while staying in the work: ad set level, A/B testing, creative calls.
- Own the performance marketing budget; full accountability for CAC, LTV, and ROAS.
- Own Lead to Booked Appointment conversion rate; CRM and nurture workflows across SMS, WhatsApp, and email; sub 5 minute speed to lead; 25–40% Lead to Booking benchmark.
- Drive appointment show rates above 85% through structured confirmation and re engagement.
- Partner with medical and content teams on clinically accurate, conversion focused creative; champion physician led content as a performance asset.
- Maintain tracking and attribution across all paid channels; no gaps.
- Report performance to senior leadership in plain commercial language: CAC, LTV, ROAS, revenue contribution.
- Ensure all campaigns comply with UAE healthcare advertising standards.
Who You Are
- 5–8 years in growth or performance marketing; at least 2 years leading a team
- Track record driving patient or consumer acquisition in healthcare or HealthTech, ideally in the UAE or GCC.
- Owned significant paid media budgets with direct accountability for outcomes.
- Power user of Meta CAPI, Google PMax, TikTok Ads Manager, GA4, and HubSpot or Salesforce.
- Comfortable with Tableau or Mixpanel and CRM automation across WhatsApp, SMS, and email.
- Uses AI tools to accelerate creative testing, content production, and optimisation.
- Thinks in unit economics; qualified leads and CPA, not impressions.
- Spots gaps before they become problems and moves without being told.
Why You'll Thrive Here
- Real budget, team already in place, creative freedom to build something world class.
- Direct line of sight from your work to patient outcomes.
- Dedicated medical, content, product, and finance teams around you; you own your growth, not everything.
- Leadership that empowers and gets out of the way.
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