Head of Growth & Performance Marketing
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Key skills for this role
About the Role
A HealthTech company in Dubai seeks a Head of Growth & Performance Marketing to own patient growth end-to-end. The role involves defining growth strategy, leading a team, managing P&L, and driving acquisition across paid, organic, and partnership channels.
Key Skills for This Role
Responsibilities
- Define and execute the long term growth roadmap; translate founder's vision into data driven acquisition strategy
- Lead and scale the Growth Marketing team, BD function, and Patient Contact Centre
- Own the performance marketing budget end to end; full accountability for CAC, LTV, ROAS, and top line revenue
- Own Lead to Booked Appointment conversion; CRM and omnichannel nurture across SMS, WhatsApp, and call
- Drive appointment show rates above 85% through structured outbound confirmation and re engagement workflows
- Identify and close strategic partnerships across insurance, corporate wellness, and fitness
- Lead implementation of first party data infrastructure, including Server Side Tracking and Meta CAPI
- Deliver high cadence performance reporting to the Board in clear commercial language
- Ensure all campaigns comply with UAE healthcare advertising standards
Requirements
- 8–12 years in growth or performance marketing; at least 3 years in a senior leadership role
- Proven track record driving patient acquisition in healthcare, clinics, or HealthTech within the UAE or GCC
- Managed multi million dirham budgets with direct accountability to Founders or Boards
- Architect or power user of Meta CAPI, Google PMax, TikTok Ads Manager, GA4, Salesforce or HubSpot, and Tableau or Mixpanel
- Experience leading or transforming a Contact Centre, Sales, or Patient Services team
- Thinks in unit economics; revenue, margins, and LTV
Full Job Posting
Role Overview
- A HealthTech company in Dubai needs someone to own patient growth at the highest level.
- The foundations are there across paid social, search, SEO, CRM, and a contact centre already running.
- What's missing is the leader who sets the vision, holds the P&L, and builds a world class growth function.
- You report to the Founders. You own the number.
What You'll Focus On
- Define and execute the long term growth roadmap; translate the founder's vision into a data driven acquisition strategy across paid, organic, partnerships, and brand.
- Lead and scale the Growth Marketing team, BD function, and Patient Contact Centre with direct management accountability.
- Own the performance marketing budget end to end; full accountability for CAC, LTV, ROAS, and top line revenue.
- Own Lead to Booked Appointment conversion; CRM and omnichannel nurture across SMS, WhatsApp, and call; sub 5 minute speed to lead; 25–40% Lead to Booking benchmark.
- Drive appointment show rates above 85% through structured outbound confirmation and re engagement workflows.
- Identify and close strategic partnerships across insurance, corporate wellness, and fitness to diversify acquisition beyond paid channels.
- Lead implementation of first party data infrastructure, including Server Side Tracking and Meta CAPI.
- Deliver high cadence performance reporting to the Board in clear commercial language: EBITDA impact, unit economics, market share.
- Ensure all campaigns comply with UAE healthcare advertising standards.
Who You Are
- 8–12 years in growth or performance marketing; at least 3 years in a senior leadership role.
- Proven track record driving patient acquisition in healthcare, clinics, or HealthTech within the UAE or GCC.
- Managed multi million dirham budgets with direct accountability to Founders or Boards.
- Architect or power user of Meta CAPI, Google PMax, TikTok Ads Manager, GA4, Salesforce or HubSpot, and Tableau or Mixpanel.
- Experience leading or transforming a Contact Centre, Sales, or Patient Services team.
- Thinks in unit economics; revenue, margins, and LTV, not impressions.
- Moves without being told; proactively identifies gaps before they become problems.
Why You'll Thrive Here
- Real budget, a team already in place, and the autonomy to build something world class.
- Direct line of sight from your decisions to patient outcomes.
- A seat at the table with Founders who empower and get out of the way.
- One of the most competitive and fast moving healthcare markets in the world.
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