Performance Creative Lead

Lyka is on a mission to change the way Australia feeds and cares for its dogs, real, human-grade meals, developed with vets and nutritionists, delivered straight to the door. We've built a loyal, fast-growing customer base on the strength of brand and performance creative that actually works, and we're now scaling how that creative gets made: from reactive, one-off briefs to a managed, always-on engine that moves from data to distribution, fast. This is a big opportunity for a performance creative with a copywriting edge to lead and scale that engine, joining a small, ambitious creative team with serious scope and no shortage of attitude. You'll sit at the point where data meets instinct, where performance insight fuels the creative and ideas don't just look good, they convert, reporting to the Creative Director and working closely with the Senior Creative Producer and Performance Marketing team to turn creative thinking into measurable growth across Lyka's paid channels. What you will do: You'll own Lyka's always-on performance creative system, delivering a continuous pipeline of high-performing paid creative from brief through to in-market testing. You'll develop creative strategies, concepts and hypotheses that drive ongoing experimentation across paid channels, writing compelling hooks, scripts, CTAs and copy variations for video, static and motion creative. Working closely with Performance Marketing, you'll turn customer insights and campaign data into an evolving creative testing roadmap, analysing creative performance and rapidly iterating winning concepts into new formats, variations and campaigns. You'll lead the performance creative direction for quarterly hero shoots with the creative team, and work with the production team to build out an ongoing, scalable asset library. Alongside the Senior Creative Producer, you'll deliver a consistent stream of video, static and motion assets that support customer acquisition across paid channels, and you'll champion new creative opportunities, emerging trends and AI-enabled workflows that improve both creative quality and production efficiency.

You'll bring 5+ years' experience developing performance creative within a DTC, ecommerce or fast-paced consumer brand environment, with exceptional writing skills that turn customer insights and performance data into scroll-stopping hooks, scripts and copy that convert. You'll have a proven track record creating high-performing video, static and motion creative across Meta, YouTube and other paid channels, along with strong commercial thinking and confidence interpreting metrics such as hook rate, hold rate, CTR, CAC and ROAS to inform creative decisions. Experience briefing, directing and producing content while collaborating with internal creatives, freelancers and production partners is essential, as is being comfortable managing a fast-moving, always-on production cadence that balances experimentation, speed and quality. You're curious and proactive, with a passion for testing new creative approaches, formats and cultural trends, confident using AI-assisted creative and production tools to accelerate ideation, scripting, editing and creative workflows while maintaining a high creative standard. You're highly organised and collaborative, with excellent communication skills and experience working cross-functionally across Creative, Performance Marketing, Design and external partners, and above all, you have a genuine love of dogs and an interest in pet health and wellness, because this work helps improve the lives of dogs and their humans every day.