Paid Social Executive
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Key skills for this role
About the Role
A luxury retailer is hiring a Paid Social Executive to manage conversion-led campaigns across Meta and TikTok. The role involves end-to-end campaign management, audience targeting, creative testing, and performance analysis.
Key Skills for This Role
Responsibilities
- Building, launching and optimising Paid Social campaigns across Meta and TikTok
- Managing full funnel, direct response ecommerce campaigns focused on conversion and revenue growth
- Owning audience targeting, segmentation and retargeting strategies
- Running structured creative testing to identify and scale high performing ads
- Monitoring and optimising performance against ROAS, CPA, CTR and conversion metrics
- Working closely with creative teams to brief and refine ad assets
- Supporting influencer and creator led Paid Social activity where relevant
- Analysing performance data and turning insights into actionable optimisation strategies
- Supporting regular reporting across key campaign metrics
- Identifying opportunities to improve efficiency, scale spend and drive acquisition growth
Requirements
- Hands on Paid Social experience managing campaigns end to end
- Strong experience in Meta Ads Manager (TikTok Ads experience beneficial)
- A background in ecommerce or direct response / DTC performance marketing
- Strong understanding of ROAS, CPA, CTR and conversion metrics
- A test and learn mindset with strong analytical ability
- Experience managing multiple campaigns and budgets simultaneously
- A proactive, commercially minded approach to performance optimisation
Full Job Posting
Role Overview
- A luxury retailer is hiring a Paid Social Executive to take ownership of high performing, conversion led campaigns across their growing digital acquisition channels.
- This is a hands on performance marketing role where you'll manage Paid Social activity end to end from campaign setup and optimisation through to reporting and insight across Meta, TikTok and other key platforms.
The Role
- Building, launching and optimising Paid Social campaigns across Meta and TikTok
- Managing full funnel, direct response ecommerce campaigns focused on conversion and revenue growth
- Owning audience targeting, segmentation and retargeting strategies
- Running structured creative testing to identify and scale high performing ads
- Monitoring and optimising performance against ROAS, CPA, CTR and conversion metrics
- Working closely with creative teams to brief and refine ad assets
- Supporting influencer and creator led Paid Social activity where relevant
- Analysing performance data and turning insights into actionable optimisation strategies
- Supporting regular reporting across key campaign metrics
- Identifying opportunities to improve efficiency, scale spend and drive acquisition growth
The Ideal Candidate
- Hands on Paid Social experience managing campaigns end to end
- Strong experience in Meta Ads Manager (TikTok Ads experience beneficial)
- A background in ecommerce or direct response / DTC performance marketing
- Strong understanding of ROAS, CPA, CTR and conversion metrics
- A test and learn mindset with strong analytical ability
- Experience managing multiple campaigns and budgets simultaneously
- A proactive, commercially minded approach to performance optimisation
Why This Role?
- Full ownership of Paid Social performance
- Fast paced testing and optimisation environment
- Direct impact on customer acquisition and revenue growth
- Collaboration with experienced senior marketers and creative teams
- Clear progression within a performance led marketing function
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