Organic Search Manager (Remote)

Responsibilities:

• Own the end-to-end identification and execution of a full-funnel keyword strategy, targeting high-intent keywords, head terms, and "question-based" queries to drive qualified organic traffic.
• Actively monitor keyword performance and implement on-page optimization tactics to secure "Position 1" rankings
• Regularly analyze competitor keyword profiles to identify missed opportunities and recapture market share
• Develop and execute strategies to ensure brand authority within AI-generated answers and LLMs and conversational search platforms.
• Identify audience-aligned prompts and optimize site architecture to ensure brand content is selected as the "preferred answer" for generative search responses
• Utilize AI personas to simulate diverse user journeys, refining how the brand is perceived and synthesized by various AI models and LLMs.
• Manage site structure, 404/redirect mapping, and crawlability while optimizing Core Web Vitals to ensure a frictionless, high-speed user experience.
• Implement sophisticated Schema Markup to provide explicit context and authorship signals to modern AI crawlers.
• Partner with content teams to develop optimized content
• Execute precise optimizations for page titles, meta-descriptions, H1-H4 tagging, and internal linking structures to maximize relevance and ranking power.
• Monitor and report on traditional rankings and GEO using Conductor, GA4, GSC, and emerging AI-tracking platforms.
• Deliver monthly executive summaries tracking Share of Voice (SOV), conversion patterns, and the overall ROI of organic search efforts.
• Act as the primary bridge between Marketing, Product, and Engineering to evangelize SEO/GEO best practices, ensuring all digital initiatives are built to scale within an evolving, AI-first search landscape.
• Minimum Qualifications:
• Bachelor’s Degree in Marketing or similar field, or equivalent work experience
• 5+ years of experience managing organic search strategy
• Experience with B2B marketing in the technology industry (IT Security and SaaS marketing a plus)
• Experience with Salesforce and Google Analytics
• Significant experience managing SEO and GEO strategy