Operations & Brand Manager

We are looking for a highly organized, commercially minded Operations & Brand Manager to join our Dubai team.

This is a cross-functional role at the heart of the business, working closely with the Founder & Creative Director and coordinating across wholesale, retail, e-commerce, marketing, finance and logistics.

The ideal candidate combines strong fashion retail operations experience with commercial and analytical skills, while also having the ability to manage brand and marketing execution.

This is not a purely logistics-focused role.

We are looking for someone who understands how a fashion brand operates as a whole, from inventory and sell-through to e-commerce performance, wholesale partners, collection launches and marketing calendars.

• Oversee day-to-day operations across wholesale, retail and e-commerce.
• Establish clear processes, workflows and reporting across departments.
• Coordinate priorities and deadlines between internal teams and external partners.
• Follow up on key projects and ensure deliverables are completed accurately and on time.
• Identify operational inefficiencies and implement improvements.
• Work closely with finance and management on budgets, costs and business performance.
• Support the Founder in translating strategic decisions into clear actions across the team.

• A significant part of the role will be numbers and analysis.
• Prepare weekly and monthly sales and performance reports.
• Analyse sales by channel, market, retailer, collection, category and SKU.
• Monitor sell-through and identify best sellers and slow-moving products.
• Analyse inventory levels, stock cover and ageing stock.
• Recommend replenishment, transfers, markdowns and stock allocation.
• Monitor wholesale, retail and e-commerce KPIs.
• Turn data into clear commercial recommendations for management.
• Develop dashboards and reporting tools to improve visibility across the business.

• Maintain accurate inventory visibility across all channels and locations.
• Oversee stock movements, deliveries, transfers and reconciliations.
• Coordinate with warehouses, factories, logistics providers and internal teams.
• Ensure systems and physical inventory remain aligned.
• Help optimize ERP, WMS, POS and e-commerce processes.
• Identify and resolve discrepancies in stock, orders and reporting.

• Monitor wholesale orders, deliveries and partner performance.
• Analyse retailer sell-through and stock performance.
• Coordinate with the wholesale team on seasonal orders, deliveries and replenishment opportunities.
• Monitor retail sales, stock and KPIs.
• Ensure commercial information is communicated clearly between wholesale, retail, logistics and finance.

• Monitor daily and weekly e-commerce performance.
• Work with the e-commerce team and developers to improve the customer journey and conversion.
• Ensure product launches, pricing, inventory and merchandising are accurate and delivered on time.
• Monitor conversion, AOV, returning customers and other key e-commerce KPIs.
• Coordinate website improvements and follow up with external developers.
• Ensure website issues and development priorities are tracked through to completion.

• The role will oversee and follow up on marketing execution, while creative and brand direction remain with the Founder & Creative Director.
• Manage the overall marketing and launch calendar.
• Ensure campaigns, collection launches, social content, newsletters, PR and digital initiatives are delivered according to schedule.
• Coordinate between marketing, content, e-commerce, wholesale and retail teams.
• Follow up on agencies, freelancers and external partners.
• Track marketing budgets and expenditure.
• Monitor campaign and digital marketing performance.
• Analyse the commercial impact of marketing activities.
• Ensure marketing initiatives are aligned with product availability and commercial priorities.
• Prepare post-campaign performance reports and recommendations.
• Ensure consistent execution of the brand across all customer touchpoints.

• Run regular operational follow-up meetings.
• Maintain clear action plans, owners and deadlines.
• Follow up with team members on agreed deliverables.
• Improve communication and accountability between departments.
• Escalate delays, risks and operational issues to management.
• Support the Founder by providing a clear overview of priorities, performance and outstanding actions.

• Approximately 5–8+ years of relevant experience within fashion, luxury, footwear, accessories or premium retail.
• Previous UAE experience strongly preferred.
• Experience working within a fashion brand, retailer, department store or multi-channel retail environment.
• Strong understanding of wholesale, retail and e-commerce.
• Excellent numerical and analytical ability.
• Advanced Excel / Google Sheets skills.
• Experience with ERP, WMS, POS and e-commerce platforms.
• Shopify experience is highly desirable.
• Comfortable analysing large amounts of sales and inventory data.
• Good understanding of digital marketing and e-commerce KPIs.
• Strong project-management and organizational skills.
• Commercially minded and able to translate numbers into recommendations.
• Comfortable working in a fast-moving entrepreneurial environment.
• Highly hands-on — willing to move between strategic analysis and day-to-day execution.
• Excellent written and spoken English.

We are looking for someone who is structured, analytical, commercially aware and extremely proactive.