Offer Management Director, Cash Management

The  Offer Management  Director, Cash Management, serves as the business owner for the default cash position within the firm’s  ( direct-to-consumer ) brokerage offering. The role is accountable for the full life cycle of the cash management offering—from  initial  design and launch through ongoing management, client retention & growth, and revenue optimization.

This individual owns the offer strategy, client value proposition, economics, and overall performance of the offering. The Director will manage the cash management P&L and pricing strategies, oversee key external partners, and define the supporting capabilities  required  to build a competitive and sustainable cash  management offer . Â

This is a business ownership role. The Director will  establish  business requirements and priorities but will partner with digital product and technology leaders who own delivery teams and technical backlogs. Â

Own the end-to-end strategy and business performance of the default cash position within direct-to-consumer brokerage accounts. Â

Develop the vision, client value proposition, road map, and phased launch plan for the cash management offering. Â

Establish how the offering will attract and  retain  client assets, generate sustainable revenue, and strengthen the broader brokerage relationship. Â

Maintain accountability for the offer after launch, including ongoing optimization, competitive positioning, and long-term growth. Â

Ensure the offering reflects the firm’s brand, fiduciary standards, client experience expectations, and long-term business strategy. Â

Own the P&L associated with brokerage cash balances and related cash management capabilities. Â

Develop business cases, financial forecasts, and profitability analyses for new features, pricing changes, and strategic investments. Â

Recommend pricing strategies based on market conditions, competitive positioning, client behavior, funding economics, and financial  objectives . Â

Partner with finance, treasury, marketing, and business leadership to review and approve rate changes, promotional offers, and pricing decisions. Â

Monitor the relationship between client yield, spread revenue, balance retention, net flows, servicing costs, and overall profitability. Â

Establish processes for responding to changes in interest rates, competitor pricing, client behavior, and market conditions. Â

Define the business requirements for a complete and competitive cash management experience. Â

Determine  the features  required  to support a healthy cash business, including FDIC-insured sweep capabilities, partner-bank capacity, liquidity, money movement, debit functionality, direct deposit, and other relevant cash services. Â

Partner with digital product and technology teams to translate business strategy into client journeys, product requirements, and prioritized delivery plans. Â

Evaluate trade-offs among revenue, client yield, convenience, liquidity, operational complexity, and cost. Â

Ensure  the default cash position is clearly integrated into the broader brokerage account experience. Â

Oversee the business relationship with clearing firms, sweep-program administrators, partner banks, and other external providers supporting the offering. Â

Maintain sufficient partner-bank capacity and diversification to support client balances, deposit insurance  objectives , liquidity needs, and business growth. Â

Evaluate partner performance, economics, service levels, operational resilience, and strategic alignment. Â

Lead commercial discussions and support contract negotiations in partnership with sourcing, legal, finance, and business leadership. Â

Identify  and manage concentration, capacity, operational, reputational, and third-party risks. Â

Partner with marketing and digital teams to develop clear, Â accurate , and differentiated positioning for the offering. Â

Ensure client communications clearly explain yield, liquidity, deposit insurance, program structure, eligibility, and relevant risks. Â

Monitor client feedback, complaints, service interactions, and behavioral trends to identify opportunities for improvement. Â

Balance revenue  objectives  with client trust, competitive value, and the firm’s brand reputation. Â

Develop retention strategies for periods of changing interest rates, increased competitor activity, or elevated client cash movement. Â

Partner with legal, compliance, risk, and operations to ensure the offering meets applicable brokerage, banking, disclosure, and supervisory requirements. Â

Ensure  appropriate controls  exist for rate changes, bank allocation, client communications, liquidity, reconciliation, operational processing, and vendor oversight. Â

Participate in governance and approval processes for new features, material pricing changes, promotions, and external partnerships. Â

Proactively  identify  and address regulatory, conduct, operational, reputational, and financial risks. Â

Define the key performance indicators used to evaluate the health and effectiveness of the offering. Â

Develop regular reporting for business and executive leadership on financial results, client outcomes, competitive positioning, operational performance, and emerging risks. Â

Use performance data and client insights to recommend investments, pricing changes, feature enhancements, and growth opportunities. Â

Maintain clear accountability for offer-level results and corrective actions when performance falls below expectations. Â

Experience managing brokerage cash  sweep , bank deposits, insured sweep programs, money market products, or other retail cash management solutions. Â

Experience at a digital-first retail bank, brokerage firm, financial technology company, or consumer financial services organization. Â

Knowledge of retail brokerage operations, clearing relationships, partner-bank programs, and third-party vendor management. Â

Familiarity with the legal, regulatory, compliance, operational, and disclosure considerations associated with brokerage cash offerings. Â

Experience launching and scaling a new financial product from design through implementation and ongoing operations. Â

This role is eligible for hybrid work, with up to one day per week from home.

Community / Marketing Title: Offer Management Director, Cash Management