Media Specialist
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Key skills for this role
About the Role
Milaha is seeking a Media Specialist to develop and execute online media strategy, manage social media accounts, plan paid advertising campaigns, and oversee web presence.
Key Skills for This Role
Responsibilities
- Develop and execute Milaha's online media strategy and compelling content for various online media platforms
- Manage and maintain social media accounts, including scheduling, publishing, monitoring engagement, and analyzing performance metrics
- Plan, execute, and optimize paid advertising campaigns across different platforms
- Monitor and analyze digital media performance metrics and assess effectiveness of paid ads campaigns
- Oversee the development and maintenance of Milaha and its subsidiaries' web presence
- Collaborate with marketing specialists to develop digital media strategies aligned with business objectives
- Monitor and manage the online reputation of Milaha brand and its services
- Keep up with the latest trends, best practices, and emerging technologies in digital media
- Design logo/brand and marketing collaterals
- Develop and execute brand management plans
Requirements
- Minimum of Bachelor's Degree in Digital Media, Communications, Advertising, Marketing, Graphic Design, Computer Science, or Multimedia Arts
- 5+ years of experience in digital media
- Experience in publishing content on the web
- Experience in creation and production of digital media products including video and audio (podcasting)
- Proficiency in graphic design software like Adobe Photoshop, Illustrator, or Canva
- Knowledge of video editing software such as Adobe Premiere Pro, Final Cut Pro, or iMovie
- Experience with CMS platforms like WordPress or Drupal
- Proficiency in web analytics tools such as Google Analytics
- Knowledge of email marketing platforms like Mailchimp or HubSpot
- Familiarity with advertising platforms such as Google Ads, Facebook Ads Manager, or LinkedIn Ads Manager
- Business fluent Arabic and English (Reading, Writing, Speaking)
Full Job Posting
Key Roles & Responsibilities
- Developing and executing Milaha's online media strategy and compelling content for various online media platforms, including videos, images, and written content.
- Managing and maintaining social media accounts, including scheduling and publishing posts, monitoring engagement, responding to comments and messages, and analyzing performance metrics.
- Planning, executing, and optimizing paid advertising campaigns across different platforms (e.g., Facebook Ads, Google Ads).
- Monitoring and analyzing digital media performance metrics and assist in assessing the effectiveness of paid ads campaigns.
- Overseeing the development and maintenance of Milaha and its subsidiaries' web presence; ensuring security and integrity of the website.
- Collaborating with the marketing specialists to develop digital media strategies aligned with overall business objectives.
- Monitoring and managing the online reputation of Milaha brand and its services.
- Keeping up with the latest trends, best practices, and emerging technologies in the digital media landscape.
- Design logo/brand and marketing collaterals; brainstorm and develop ideas for creative marketing campaign.
- Develop and create collaterals to promote Milaha brand and its products and services including brochures, customer newsletters, animation videos, etc.
- Help promote uniformity and consistency of brand; develop and execute brand management plans.
- Ensure appropriate branding for all events and collateral; be the brand custodian.
Minimum Qualification/Experiences/Skills
- Minimum of Bachelor's Degree in relevant field; Digital Media, Communications, Advertising, Marketing, Graphic Design, Computer Science, Multimedia Arts.
- Degree or sub specialization in digital communications highly preferred.
- 5+ years of experience in digital media.
- Experience in publishing content on the web.
- Experience in creation and production (including filming and editing) of digital media products including video and audio (podcasting).
- Knowledge of best practices for designing effective, engaging, and persuasive content for social media.
- Proficiency in graphic design software like Adobe Photoshop, Illustrator, or Canva.
- Knowledge of video editing software such as Adobe Premiere Pro, Final Cut Pro, or iMovie.
- Experience with CMS platforms like WordPress or Drupal.
- Proficiency in web analytics tools such as Google Analytics.
- Knowledge of email marketing platforms like Mailchimp or HubSpot.
- Familiarity with advertising platforms such as Google Ads, Facebook Ads Manager, Meta Business or LinkedIn Ads Manager.
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