Media Buyer / Performance Marketer
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Key skills for this role
About the Role
Florose is seeking a Media Buyer / Performance Marketer with strong hands-on experience in mobile app and e-commerce performance marketing. The role involves planning, launching, and optimizing paid campaigns across Meta, Google, TikTok, and Snapchat, with a focus on the Saudi market.
Key Skills for This Role
Responsibilities
- Plan, launch, and optimize paid advertising campaigns across Meta, Google, TikTok, Snapchat, and other platforms
- Manage performance campaigns for both mobile applications and e commerce businesses
- Monitor daily campaign performance and optimize based on KPIs and ROAS targets
- Analyze customer journeys, attribution models, and funnel performance
- Work closely with creative and content teams to improve ad performance
- Track and report campaign results with actionable insights
- Manage app attribution and analytics platforms
- Conduct audience research, A/B testing, and scaling strategies
- Optimize acquisition, retention, and conversion campaigns
- Stay updated with market trends and platform updates in the Saudi market
Requirements
- Bachelor's degree in Marketing or related field
- Proven experience as a Media Buyer or Performance Marketer
- Strong experience in mobile app marketing and e commerce campaigns
- Hands on experience with MMPs such as AppsFlyer and Adjust
- Experience with analytical and tracking tools such as Google Analytics, Mixpanel
- Strong understanding of attribution, tracking, and data analysis
- Experience working in startups or fast paced environments
- Good understanding of the Saudi market and user behavior
- Ability to manage budgets and scale campaigns efficiently
- Strong communication and reporting skills
- Arabic and English proficiency is required
- At least 4 years of experience
Full Job Posting
Overview
- We are looking for a highly driven Media Buyer / Performance Marketer to join our growing team. The ideal candidate should have strong hands on experience in both mobile applications and e commerce performance marketing, with deep understanding of attribution, analytics, and growth strategies within
Responsibilities
- Plan, launch, and optimize paid advertising campaigns across Meta, Google, TikTok, Snapchat, and other platforms.
- Manage performance campaigns for both mobile applications and e commerce businesses.
- Monitor daily campaign performance and optimize based on KPIs and ROAS targets.
- Analyze customer journeys, attribution models, and funnel performance.
- Work closely with creative and content teams to improve ad performance.
- Track and report campaign results with actionable insights.
- Manage app attribution and analytics platforms.
- Conduct audience research, A/B testing, and scaling strategies.
- Optimize acquisition, retention, and conversion campaigns.
- Stay updated with market trends and platform updates in the Saudi market.
Requirements
- Bachelor’s degree in Marketing or a related field.
- Proven experience as a Media Buyer or Performance Marketer.
- Strong experience in mobile app marketing and e commerce campaigns.
- Hands on experience with MMPs such as AppsFlyer and Adjust.
- Experience with analytical and tracking tools such as Google Analytics, Mixpanel, and similar platforms.
- Strong understanding of attribution, tracking, and data analysis.
- Experience working in startups or fast paced environments.
- Good understanding of the Saudi market and user behavior.
- Ability to manage budgets and scale campaigns efficiently.
- Strong communication and reporting skills.
- Arabic and English proficiency is required.
- At least 4 years of experience.
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