Media Buyer | Paid Social
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Key skills for this role
About the Role
baaboo is seeking a Media Buyer with 2+ years of performance marketing experience to plan and manage paid social campaigns on Meta, TikTok, and Pinterest. The role focuses on scaling campaigns, creative testing, and data-driven decision-making to drive measurable growth.
Key Skills for This Role
Responsibilities
- Plan and manage paid social campaigns on Meta, Facebook, Pinterest and TikTok with a strong focus on conversion generation
- Take ownership of paid social channels, including campaign ideation, execution, and scaling in line with strategic business goals
- Contribute to the development of the performance marketing growth strategy with a focus on social ads
- Identify and test new opportunities to improve channel performance
- Develop content ideas, write ad copy, and conduct A/B testing
- Own the creative strategy for paid social, from concept to execution
- Brief and collaborate closely with design and content teams to produce high performing creative assets
- Work cross functionally with other departments to continuously optimize growth and marketing strategies
- Create clear, insightful reports and analyses covering all key KPIs
Requirements
- Degree or completed training in Marketing, Business, or comparable field
- At least 2 years of hands on experience in performance marketing with focus on paid social / media buying
- Experience managing campaigns on at least one of: Meta, TikTok, Snapchat, Facebook, Pinterest
- Previous experience in B2C, ideally within e commerce
- Strong affinity for data, tracking, and analytics
- Efficient, goal oriented, and well organized
- Able to work independently as well as collaboratively in a team
- Good English language skills (spoken and written)
Full Job Posting
About Your Role
- We are looking for a Media Buyer who combines strategic thinking, creative testing, and data driven decision making to scale our paid campaigns and drive measurable growth across social and digital channels.
Your Responsibilities
- Plan and manage paid social campaigns on Meta, Facebook, Pinterest and TikTok with a strong focus on conversion generation
- Take ownership of paid social channels, including campaign ideation, execution, and scaling in line with strategic business goals
- Contribute to the development of the performance marketing growth strategy with a focus on social ads
- Identify and test new opportunities to improve channel performance
- Develop content ideas, write ad copy, and conduct A/B testing
- Own the creative strategy for paid social, from concept to execution
- Brief and collaborate closely with design and content teams to produce high performing creative assets
- Work cross functionally with other departments to continuously optimize growth and marketing strategies
- Create clear, insightful reports and analyses covering all key KPIs
Your Profile
- You hold a degree or completed training in Marketing, Business, or a comparable field
- You have at least 2 years of hands on experience in performance marketing with a focus on paid social Media Buying
- Experience managing campaigns on at least one of the following platforms: Meta, TikTok, Snapchat, Facebook, Pinterest
- Previous experience in B2C, ideally within e commerce
- Strong affinity for data, tracking, and analytics
- Efficient, goal oriented, and well organized
- Able to work independently as well as collaboratively in a team
- Good English language skills (spoken and written)
Why Us
- Remote Work
- Modern Office
- Flexible Working Hours
- Start up Mentality
- Career Growth
- Company Lunch
Who We Are Looking For
- Digital mindset. Entrepreneurial spirit.
- At baaboo, we’re not looking for people who follow the crowd – we’re looking for experienced professionals with ideas, initiative, and the courage to break new ground.
Application Process
- Please send your application documents, including your salary expectations and your earliest possible starting date to: hr@baaboo.com
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