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Serve as the day-to-day operational liaison with third-party measurement partners (e.g., Circana, ABCS, other measurement third-party partner vendors).
Track study timelines, manage data deliverable deadlines, route questions to the right internal stakeholders, and escalate when needed.
Own the end-to-end campaign study intake process — collect and complete measurement spec forms, validate all campaign details (flight dates, products and UPCs, targeting parameters, offer details, audience definitions) to ensure measurement studies are properly set up, executed, and delivered.
Work cross-functionally across Sales, Data Science, Client Analytics, Technology, Legal, Finance, and Marketing.
Present campaign measurement results — sales lift, marketing mix model contributions, and media performance KPIs — to advertiser clients and measurement partner contacts. Build the decks, own the narrative, and run the meeting.
Analyze and interpret campaign performance data into clear, actionable insights and stories.
Support Measurement Partnerships in executing the broader measurement partnership strategy, including working to streamline data delivery processes to measurement vendors, identifying friction points, improving file specs, and workflows.
Maintain subject matter expertise in media measurement methodologies, ad tech concepts (audiences, viewability, reach/frequency, awareness), and CPG measurement norms.
Identify process improvements in how measurement studies are initiated, tracked, and delivered — and implement them.
Travel occasionally to industry events or client meetings (~once per quarter).
Embrace and uphold Ibotta's Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere.
2–5 years of experience in CPG analytics, media measurement, marketing or promotional analytics, or a closely related field.
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Denver, USA
Denver, USA
Denver, USA
Denver, USA
Denver, USA
Denver, USA
Denver, USA
Denver, USA
Denver, USA
Experience working with CPG data sources — syndicated data (IRI/Circana, Nielsen), retail POS, household and receipt panel data.
Understanding of sales lift methodology, marketing mix modeling (MMM) concepts, attribution, and media measurement KPIs.
Familiarity with ad tech and digital media concepts: audience targeting, viewability, reach/frequency, awareness measurement.
Working knowledge of data transfer processes — SFTP, API-based integrations, data file specifications. You don't need to build them; you need to understand how they work.
Exposure to SQL, R or Python for data manipulation is a plus.
Proficiency in G Suite; experience with Lookr, Tableau, Power BI, or similar visualization tools is a plus.
Exceptional attention to detail and a compulsion to catch errors before they become problems.
Proven ability to manage multiple concurrent projects with competing deadlines.
Strong client-facing communication and presentation skills — you're comfortable in front of brand managers and measurement partner contacts.
Demonstrated ability to synthesize data into clear, compelling narratives for both technical and non-technical audiences.
Ability to work cross-functionally and influence outcomes without direct authority.
Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $2.6 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.
This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks, and occasional meals.
Base compensation range: $90,000-$100,000. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience.
Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard with race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status
Applicants must be currently authorized to work in the United States on a full-time basis.
Applicants are accepted until the position is filled.
For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.
Recruiting Agency Notice Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees
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Ibotta is a public performance-marketing platform delivering digital promotions and cash-back rewards to brands and consumers.
Visit company websiteJobs and hiring trendsUSD 90000-100000 yearly / year
Full-time
Mid · 2+ years experience
Hybrid
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