MEA E-Commerce Lead

Build/Align the local eCommerce strategy and detailed plans for all target audiences and categories across ecommerce business models with the correct marketing mix.

Build and animate the cross functional operating model to ensure customer satisfaction.

Ensure flowless execution and optimize the tactical plans leveraging data/insight.

Platform eCommerce platforms, build & execute tailored account plans to maximize online sales performance also define/own the eCommerce KPIs.

Define the proposal for eCommerce commercial policy rebates, marketing development funds to grow profitably ensuring alignment with policy guidelines.

Support customers to setup agreed product catalogues with a sustainable maintenance program.

Set up processes and governance for eCommerce country operations & platform animation.

Localize and drive the end to end global eCommerce playbook to increase the engagement, conversion and avg basket size.

Set up analytics for eCommerce performance, independently or in coordination with partners, and ensure analyses results into actionable plans.

Be the change agent in the country to ensure the ecommerce channel transformation.

Minimum 5 years of e-marketing and/or online sales development experience: Online customer need analysis, value chain analysis, defining value proposal.

Experience in developing comprehensive e-marketing and actions plans.

Successful experience in developing customer centric approaches.

Direct B2C/B2B eCommerce experience (at least 1 year).

Account management with commercial negotiation experience.

Direct experience on commercial policy transformation relating to eBusiness.

Able to create online sales concepts, customer journeys based on ROI driven business models.

Good general understanding of e-marketing tools and instruments (SEA, SEO, Affiliate, Retargeting, Mobile Marketing, Google Analytics ).

Knowing the e-commerce KPIs and having a general understanding of web analytics.

Experienced in CRM and persona analysis.

Good technological understanding of Webshop / eCommerce systems is a plus.

Experienced in leading service providers or agencies.

Understanding eBusiness: E-business experience, understand various type of e-business propositions and understand how e-businesses operates in general, capability to learn new methods and technologies.

Capability to understand various business cultures.

Very strong customer focus.

Excellent understanding of e-commerce principles and methodologies.

Commercial awareness of implications of eBusiness models.

Experience on supply chain transformation projects.

Light business case development for robust validation of new business concepts.

Operational & pragmatic thinking: Able to able to transform strategic thinking into operational business initiatives that deliver tangible business outcomes.

Excellent analytical ability.

Ability to think around the corner and look for creative solutions.

In touch with the out-side world.

Inspiring others and getting work job done through others: Get the most and best out of the people in a matrix environment.

Request high level of results.

Capability to work efficiently with several stakeholders.

A team player who succeed through collaboration.

Communicate a compelling vision, define common cause, build motivation.

Excellent relationship management and influencing skills.

Communicates effectively: Writes and presents effectively; adjusts to fit the audience and the message.

Keeping on point: Can separate critical mission from what is nice to have.

Structured and very well organized.

Strong results orientation.