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Key skills for this role
Multi-tool MarTech implementations, including CDP and Marketing Automation Platforms according to business use cases and prioritization alongside business strategists.
Assisting in the creation of new marketing programs by translating technical requirements into the required code for various data sources, and how they would flow down into each destination.
Marketing automation migrations, including ensuring proper data schemas to maintain parity for clients’ existing lifecycle programs, optimizing for new use cases, and enabling clients with new tool features.
Optimizing clients’ existing lifecycle programs by improving data accuracy, identifying schema improvements, or identifying other efficiencies to drive greater personalized messaging.
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Experience determining cross-platform technical requirements for tools across the MarTech stack.
Has platform experience designing and implementing solutions within Segment, Rudderstack, mParticle, Tealium, or similar CDPs.
Has technical experience configuring automated campaigns and journeys within Lifecycle marketing tools such as Braze, Iterable, Klaviyo, customer.io, or similar platforms.
Has experience with other tools across the MarTech stack, including analytics, enrichment, and attribution.
Understands multi/omnichannel transactional and marketing messaging.
Understands marketing attribution and can audit platform integrations and attribution data.
Proficient with JSON or SQL/data modeling best practices.
Experience in data activation using reverse ETL tools like Hightouch or Census.
Proficient with scripting languages and lambda functions.
Has the ability to clearly articulate/present technical topics to a non-technical audience.
Has superior written skills, epic organization, email etiquette, and communication skills.
Is a people person. Has a good attitude, friendly, and thrives in a team environment.
Has excellent attention to detail, with the ability to read through emails and documents, and fully take in all information and break it down into tasks.
Is a self-starter and motivated.
Platform experience with Shopify or Magento.
Apply Digital is a Vancouver-based digital experience consultancy that delivers product design, platform engineering, commerce, and data services for enterprise clients including Moderna, Kraft Heinz, and Lululemon.
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