Marketing Strategy & GTM Manager
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Key skills for this role
About the Role
We are seeking a strategic, creative, and commercially minded Marketing Strategy & GTM Manager to lead the planning, execution, and optimization of marketing initiatives across.
Key Skills for This Role
Responsibilities
- Develop quarterly and annual marketing strategies aligned with business objectives
- Lead GTM strategies for product launches, services, and market expansions
- Create and execute integrated online and offline campaigns
- Develop innovative, non traditional marketing concepts and activations
- Own all events from concept to execution including conferences, exhibitions, webinars, workshops, executive roundtables, sponsorships, and product launches
- Manage event budgets, vendors, logistics, photographers, videographers, and production teams
- Analyze campaign, website, content, and event performance
- Transform marketing insights into actionable campaigns and business recommendations
- Build executive level reports and dashboards
- Review and approve blogs, newsletters, mailshots, campaign messaging, social content, and marketing assets
- Monitor marketing trends, AI innovations, and emerging technologies
- Coordinate internal teams, agencies, freelancers, and external partners
Requirements
- 5+ years of experience in marketing strategy and GTM
- Experience developing and executing integrated marketing campaigns
- Proven ability to manage events from concept to execution
- Strong analytical skills for campaign performance analysis
- Experience with budget management and vendor coordination
Full Job Posting
Job Overview
- Seeking a strategic, creative, and commercially minded Marketing Strategy & GTM Manager
- Lead planning, execution, and optimization of marketing initiatives across the organization
Job Responsibilities
- Develop quarterly and annual marketing strategies aligned with business objectives
- Lead GTM strategies for product launches, services, and market expansions
- Create and execute integrated online and offline campaigns
- Develop innovative, non traditional marketing concepts and activations
- Own all events from concept to execution including conferences, exhibitions, webinars, workshops, executive roundtables, sponsorships, and product launches
- Manage event budgets, vendors, logistics, photographers, videographers, and production teams
- Analyze campaign, website, content, and event performance
- Transform marketing insights into actionable campaigns and business recommendations
- Build executive level reports and dashboards
- Review and approve blogs, newsletters, mailshots, campaign messaging, social content, and marketing assets
- Monitor marketing trends, AI innovations, and emerging technologies
- Coordinate internal teams, agencies, freelancers, and external partners
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