Marketing Specialist
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Key skills for this role
Role Overview
Develop marketing strategy and campaigns that communicate Rime’s computer vision and real-time AI capabilities.
Translate insights from real-time video streams and sensor data into compelling B2B messages for business clients.
Key Skills for This Role
Full Job Posting
Role Overview
Develop marketing strategy and campaigns that communicate Rime’s computer vision and real-time AI capabilities.
Translate insights from real-time video streams and sensor data into compelling B2B messages for business clients.
Education and Core Skills
- Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field.
- Strong ability to understand AI, computer vision, and real-time data processing and explain these concepts simply.
- Proven experience running B2B acquisition campaigns on LinkedIn Ads and Google Ads for corporate clients.
- Excellent copywriting skills for professional B2B content, including case studies and pitch decks.
- Hands-on experience with marketing technology stacks, analytics tools, CRM systems, and SEO tools.
- Experience with Google Analytics 4, HubSpot or Salesforce, and SEMrush or Ahrefs.
Marketing Responsibilities
- Translate computer vision algorithms and AI terminology into clear, benefit-driven marketing messages.
- Produce data-driven B2B success stories and case studies showing real-world customer impact.
- Design, launch, and optimize paid and organic lead-generation campaigns on LinkedIn Ads and Google Ads.
- Target C-level executives, Operations Directors, and facility managers through professional channels.
- Oversee explainer videos, infographics, articles, and other visual and written content.
- Create pitch decks, product brochures, landing pages, and sales toolkits for enterprise clients.
- Monitor marketing data, website traffic, and return on investment to identify effective lead-generation channels.
- Monitor AI, computer vision, and operational technology developments to inform market positioning.
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