Marketing Specialist - KSA
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Key skills for this role
About the Role
Matrix Fitness Middle East seeks a proactive Marketing Specialist based in KSA to execute field marketing activities, manage events and tradeshows, and liaise with local partners. The role requires 4+ years of marketing experience, strong organizational skills, and fluency in Arabic and English.
Key Skills for This Role
Responsibilities
- Act as primary marketing liaison between Saudi operations and UAE Head Office
- Coordinate and execute on ground marketing campaigns and activations across KSA
- Plan and manage events, exhibitions, sponsorships, and promotional activities locally
- Build and maintain relationships with local vendors, media agencies, and printing suppliers
- Oversee production and distribution of marketing materials
- Ensure local marketing activities align with brand guidelines and corporate messaging
- Collect market feedback and report customer insights, competitor activities, and regional trends
- Manage inventory and logistics for marketing collateral within Saudi Arabia
- Assist in coordinating photoshoots, video productions, and customer engagement sessions
- Support PR efforts by facilitating interviews, media engagements, and press coverage
- Provide localized content ideas for social media campaigns and support digital team
- Manage relationships with local influencers in Saudi Arabia
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field
- 4+ years of marketing experience, preferably in field or event marketing
- Strong organizational and project management skills
- Excellent communication and interpersonal skills in both Arabic and English
- Familiarity with the Saudi market and local business culture
- Self starter with ability to work independently and report to remote team
Full Job Posting
Overview
- We are seeking a proactive and organized Marketing Specialist based in KSA to serve as the local on ground support for our marketing initiatives.
- This role will be instrumental in executing field marketing activities, managing events & Tradeshows, liaising with local partners and vendors, and ensuring consistent brand representation in alignment with the UAE Head Office strategies.
- This position excludes direct management of the website and digital platforms, but includes coordination with the UAE digital team for localized inputs.
Key Responsibilities
- Act as the primary marketing liaison between the Saudi operations and the UAE Head Office.
- Coordinate and execute on ground marketing campaigns and activations across key cities in KSA.
- Plan and manage events, exhibitions, sponsorships, and promotional activities locally.
- Build and maintain relationships with local vendors, media agencies, and printing suppliers.
- Oversee the production and distribution of marketing materials (brochures, flyers, banners, giveaways, etc.).
- Ensure all local marketing activities align with brand guidelines and corporate messaging.
- Collect market feedback and report customer insights, competitor activities, and regional trends to the UAE team.
- Manage inventory and logistics for marketing collateral and promotional items within Saudi Arabia.
- Assist in coordinating photoshoots, video productions, and customer engagement sessions on the ground.
- Support public relations efforts by facilitating interviews, media engagements, and press coverage as directed by the head office.
- Provide localized content ideas for social media campaigns and support the UAE Head Office digital team in adapting and executing them.
- Manage relationships with local influencers in Saudi Arabia, including sourcing, coordination, and performance tracking.
Qualifications & Skills
- Bachelor’s degree in marketing, Business Administration, or a related field.
- 4+ years of marketing experience, preferably in field or event marketing roles.
- Strong organizational and project management skills.
- Excellent communication and interpersonal skills in both Arabic and English.
- Familiarity with the Saudi market and local business culture.
- Self starter with the ability to work independently and report effectively to a remote team.
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