Marketing Specialist
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Key skills for this role
About the Role
The Marketing Specialist is responsible for executing and supporting marketing activities across digital and traditional channels to strengthen brand presence and generate leads. Requires strong content creation, communication, research, and coordination skills.
Key Skills for This Role
Responsibilities
- Create and develop marketing content in Arabic and English for websites, company profiles, emails, proposals, and client communications
- Ensure all written content aligns with brand tone, messaging, and positioning
- Prepare internal and external communication materials while maintaining consistency across all channels
- Support the implementation and consistency of brand identity across all marketing materials
- Ensure alignment of visual and written communication with brand guidelines
- Contribute to strengthening brand awareness and market positioning
- Manage and update website content in coordination with design and development teams
- Plan and structure digital content to improve user experience and engagement
- Support social media content planning and messaging strategy
- Assist in maintaining the company’s online presence across digital platforms
- Conduct competitor analysis, pricing benchmarking, and market research
- Monitor industry trends and provide actionable insights for marketing strategies
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field
- Strong communication skills in Arabic and English
- Understanding of marketing fundamentals and brand communication
- Basic knowledge of digital marketing and CRM systems
- Ability to manage multiple tasks and work with different teams
- Strong attention to detail and willingness to execute and deliver quality work
Full Job Posting
Job Summary
- The Marketing Specialist is responsible for executing and supporting marketing activities across digital and traditional channels to strengthen brand presence, generate leads, and support business growth.
- The role requires strong content creation, communication, research, and coordination skills to ensure consistent and effective marketing execution.
Duties and Responsibilities
- Create and develop marketing content in Arabic and English for websites, company profiles, emails, proposals, and client communications.
- Ensure all written content aligns with brand tone, messaging, and positioning.
- Prepare internal and external communication materials while maintaining consistency across all channels.
- Support the implementation and consistency of brand identity across all marketing materials.
- Ensure alignment of visual and written communication with brand guidelines.
- Contribute to strengthening brand awareness and market positioning.
- Manage and update website content in coordination with design and development teams.
- Plan and structure digital content to improve user experience and engagement.
- Support social media content planning and messaging strategy.
- Assist in maintaining the company’s online presence across digital platforms.
- Conduct competitor analysis, pricing benchmarking, and market research.
- Monitor industry trends and provide actionable insights for marketing strategies.
Knowledge, Skills & Experience Required
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Strong communication skills in Arabic and English.
- Understanding of marketing fundamentals and brand communication.
- Basic knowledge of digital marketing and CRM systems.
- Ability to manage multiple tasks and work with different teams.
- Strong attention to detail and willingness to execute and deliver quality work.
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