Marketing Specialist (Food and Beverages)
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Key skills for this role
About the Role
CNTXT AI is seeking a Marketing Executive with F&B or consumer brand experience to build SMPL AI's brand, attract founders, and drive engagement. The role involves managing social media, creating content, executing campaigns, and supporting portfolio companies.
Key Skills for This Role
Responsibilities
- Build and grow SMPL AI’s brand across digital channels
- Create consistent, engaging content that reflects our positioning
- Develop storytelling around startups, founders, and ventures
- Manage social media (LinkedIn, Instagram, TikTok, etc.)
- Create simple, engaging content around AI, startups, founders, and business building
- Produce short form videos, posts, and campaigns
- Attract founders, startups, and potential partners
- Drive inbound opportunities through marketing campaigns
- Support deal flow through creative outreach strategies
- Launch marketing campaigns for SMPL AI and its ventures
- Execute partnerships, collaborations, and events
- Run on ground activations when relevant
Requirements
- 3 5 years of experience in marketing, preferably in F&B or consumer brands
- Strong execution mindset (fast paced, hands on)
- Experience managing social media and campaigns
- Strong understanding of what drives engagement and attention
- Creative thinker with ability to generate ideas quickly
- Comfortable working in a startup / venture environment
- Experience in startups, F&B, tech, or digital products
- Interest or basic understanding of AI and business building
- Experience with content creation (video/editing/design)
- Experience working with influencers or communities
Full Job Posting
About the Role
- We are looking for a Marketing Executive with F&B or consumer brand experience who understands how to create demand, build hype, and drive engagement quickly.
- This role is focused on building SMPL AI’s brand, attracting founders and opportunities, and supporting growth across portfolio companies.
Brand & Awareness
- Build and grow SMPL AI’s brand across digital channels
- Create consistent, engaging content that reflects our positioning
- Develop storytelling around startups, founders, and ventures
Content & Social Media
- Manage social media (LinkedIn, Instagram, TikTok, etc.)
- Create simple, engaging content around AI, startups, founders, and business building
- Produce short form videos, posts, and campaigns
Growth & Lead Generation
- Attract founders, startups, and potential partners
- Drive inbound opportunities through marketing campaigns
- Support deal flow through creative outreach strategies
Campaigns & Activations
- Launch marketing campaigns for SMPL AI and its ventures
- Execute partnerships, collaborations, and events
- Run on ground activations when relevant
Portfolio Support
- Support marketing efforts across SMPL AI portfolio companies
- Help early stage startups with branding, positioning, and launch campaigns
Qualifications
- 3–5 years of experience in marketing, preferably in F&B or consumer brands
- Strong execution mindset (fast paced, hands on)
- Experience managing social media and campaigns
- Strong understanding of what drives engagement and attention
- Creative thinker with ability to generate ideas quickly
- Comfortable working in a startup / venture environment
Required Skills
- Experience in startups, F&B, tech, or digital products
- Interest or basic understanding of AI and business building
- Experience with content creation (video/editing/design)
- Experience working with influencers or communities
Preferred Skills
- Someone practical and on the ground
- Not overly corporate or strategy heavy
- Strong ownership and accountability
- Able to execute quickly with limited resources
- Thinks like a growth operator, not just a marketer
Success in This Role Looks Like
- Strong and consistent SMPL AI brand presence
- Increased inbound founders and opportunities
- High engagement across social platforms
- Creative campaigns that actually convert
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