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Marketing Specialist
GlassPoint, Inc
Dubai, UAE
Full Time
Mid
3 weeks ago
Content CreationSocial Media ManagementHubSpotLinkedIn AdsGoogle AdsEmail Marketing
Free
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About the Role
GlassPoint is seeking a hands-on Marketing Specialist to execute B2B marketing strategy across digital channels, content creation, social media, CEO thought leadership, and analytics.
Key Skills for This Role
Content CreationSocial Media ManagementHubSpotLinkedIn AdsGoogle AdsEmail Marketing
Responsibilities
- Research, write, and edit high quality B2B content across all channels (social posts, newsletters, executive communications, campaign copy, and marketing materials)
- Own and manage the social media content calendar across LinkedIn, X, and YouTube
- Own and execute the CEO's LinkedIn thought leadership program end to end
- Work closely with external creative agencies, designers, and video producers to brief, review, and deliver marketing assets
- Write, build, and manage newsletters for customers, partners, and investors through HubSpot
- Track and report on performance across social media, content, and newsletters
Requirements
- 3–5 years of experience in B2B marketing, content marketing, or digital marketing
- Exceptional written and verbal English skills
- Proven experience managing social media channels and content calendars
- Hands on experience with LinkedIn Ads, Google Ads, and digital campaign management
- Experience with executive thought leadership programs and LinkedIn content
- Strong understanding of email marketing, audience segmentation, and campaign performance tracking
- Experience using HubSpot and digital marketing platforms
- Strong analytical, organizational, and project management skills
Full Job Posting
About GlassPoint
- GlassPoint helps heavy industry decarbonize by replacing fuel based steam with solar thermal heat.
- We’re a proven technology, already operating some of the world’s largest solar steam projects across sun belt regions in oil and gas, metals, and mining.
What you’ll do
- Research, write, and edit high quality B2B content across all channels (social posts, newsletters, executive communications, campaign copy, and marketing materials)
- Produce content that meets the standard of leading B2B brands (clear, authoritative, and insight driven, not promotional)
- Translate complex industrial and energy topics into sharp, accessible content for senior business audiences including CFOs, CEOs, and policy makers decision makers
- Monitor industry trends, activity, and market developments to identify timely content opportunities
- Maintain a consistently high editorial standard across everything published under the GlassPoint name.
- Own and manage the social media content calendar across LinkedIn, X, and YouTube
- Write, schedule, publish, and monitor content aligned with GlassPoint's brand, messaging, and business priorities
- Track social interactions, audience engagement, and platform analytics (identifying what performs and why)
- Provide regular performance reports with clear insights and recommendations
- Stay close to market trends and best in class B2B content to continuously raise the bar on what GlassPoint publishes
- Own and execute the CEO's LinkedIn thought leadership program end to end — content calendar, drafting, editing, publishing, and performance tracking
- Develop and maintain a compelling, authoritative executive voice that reflects GlassPoint's positioning as the world's leading industrial heat platform
Agency & Creative Coordination
- Work closely with external creative agencies, designers, and video producers to brief, review, and deliver marketing assets
- Write and own creative briefs for social media visuals, short form videos, charts, and campaign assets
- Ensure all agency output meets GlassPoint's brand standards, messaging hierarchy, and editorial quality before publication
- Manage feedback cycles and timelines to keep content production on track
Newsletter & Audience Communications
- Write, build, and manage newsletters for customers, partners, and investors through HubSpot
- Maintain audience segmentation and mailing lists
- Monitor engagement metrics and continuously improve content performance based on data
Analytics & Reporting
- Track and report on performance across social media, content, and newsletters
- Monitor key metrics including reach, engagement, audience growth, and content effectiveness
- Provide regular, actionable reporting to the Head of Marketing
- Use data to inform content decisions and improve performance over time
What you bring
- 3–5 years of experience in B2B marketing, content marketing, or digital marketing
- Exceptional written and verbal English skills
- Proven experience managing social media channels and content calendars
- Hands on experience with LinkedIn Ads, Google Ads, and digital campaign management
- Experience with executive thought leadership programs and LinkedIn content
- Strong understanding of email marketing, audience segmentation, and campaign performance tracking
- Experience using HubSpot and digital marketing platforms
- Strong analytical, organizational, and project management skills
- Excellent attention to detail and editorial quality
- Hands on, proactive, and solution oriented mindset
- Ability to work independently while collaborating closely with senior stakeholders
Nice to Have
- Experience in energy, infrastructure, industrial, mining, manufacturing, or other technical B2B sectors
- Exposure to account based marketing (ABM) and enterprise sales environments
- Experience working with external agencies and creative partners
What we offer
- High level of ownership and visibility across the organization
- Dynamic and collaborative environment with close interaction across teams
- Hands on culture with short decision making paths
- Opportunity to work closely with senior leadership and contribute to strategic initiatives
- International exposure across global markets and customer segments
- Flexible working arrangements supporting productivity and collaboration
- Professional growth through skill development and cross functional learning
- Team oriented culture focused on continuous improvement, innovation, and impact
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