Marketing Specialist
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Key skills for this role
About the Role
GlassPoint is seeking a hands-on Marketing Specialist to support the execution of marketing strategy across digital channels, content marketing, and demand generation. The role involves content creation, social media management, digital campaigns, CRM marketing, and performance analytics.
Key Skills for This Role
Responsibilities
- Own the social media content calendar across LinkedIn, X, and YouTube
- Write, schedule, publish, and optimize content aligned with GlassPoint's brand and messaging
- Monitor channel performance and audience engagement
- Coordinate with external creative agencies and partners to develop high quality marketing assets
- Ensure consistency of messaging and brand standards across all channels
- Own and manage the CEO LinkedIn thought leadership program
- Draft, edit, publish, and optimize executive content
- Develop and maintain a compelling executive voice aligned with GlassPoint's positioning
- Monitor industry developments and identify timely content opportunities
- Execute paid campaigns across LinkedIn Ads, Google Ads, and other digital platforms
- Manage audience targeting, campaign optimization, budget tracking, and reporting
- Support account based marketing initiatives and targeted outreach campaigns
Requirements
- 3–5 years of experience in B2B marketing, content marketing, or digital marketing
- Exceptional written and verbal English skills
- Proven experience managing social media channels and content calendars
- Hands on experience with LinkedIn Ads, Google Ads, and digital campaign management
- Experience with executive thought leadership programs and LinkedIn content
- Strong understanding of email marketing, audience segmentation, and campaign performance tracking
- Experience using HubSpot and digital marketing platforms
- Strong analytical, organizational, and project management skills
- Excellent attention to detail and editorial quality
- Hands on, proactive, and solution oriented mindset
Full Job Posting
Role Overview
- GlassPoint is looking for a hands on Marketing Specialist to support the execution of marketing strategy across digital channels, executive thought leadership, content marketing, and demand generation.
- Reporting to the Marketing Director, this role focuses on content creation, social media management, digital campaigns, CRM marketing, and performance analytics.
What You’ll Do
- Own the social media content calendar across LinkedIn, X, and YouTube
- Write, schedule, publish, and optimize content aligned with GlassPoint's brand and messaging
- Monitor channel performance and audience engagement
- Coordinate with external creative agencies and partners to develop high quality marketing assets
- Ensure consistency of messaging and brand standards across all channels
- Own and manage the CEO LinkedIn thought leadership program
- Draft, edit, publish, and optimize executive content
- Develop and maintain a compelling executive voice aligned with GlassPoint's positioning
- Monitor industry developments and identify timely content opportunities
- Execute paid campaigns across LinkedIn Ads, Google Ads, and other digital platforms
- Manage audience targeting, campaign optimization, budget tracking, and reporting
- Support account based marketing initiatives and targeted outreach campaigns
What You Bring
- 3–5 years of experience in B2B marketing, content marketing, or digital marketing
- Exceptional written and verbal English skills
- Proven experience managing social media channels and content calendars
- Hands on experience with LinkedIn Ads, Google Ads, and digital campaign management
- Experience with executive thought leadership programs and LinkedIn content
- Strong understanding of email marketing, audience segmentation, and campaign performance tracking
- Experience using HubSpot and digital marketing platforms
- Strong analytical, organizational, and project management skills
- Excellent attention to detail and editorial quality
- Hands on, proactive, and solution oriented mindset
- Ability to work independently while collaborating closely with senior stakeholders
Nice to Have
- Experience in energy, infrastructure, industrial, mining, manufacturing, or other technical B2B sectors
- Exposure to account based marketing (ABM) and enterprise sales environments
- Experience working with external agencies and creative partners
What We Offer
- High level of ownership and visibility across the organization
- Dynamic and collaborative environment with close interaction across teams
- Hands on culture with short decision making paths
- Opportunity to work closely with senior leadership and contribute to strategic initiatives
- International exposure across global markets and customer segments
- Flexible working arrangements supporting productivity and collaboration
- Professional growth through skill development and cross functional learning
- Team oriented culture focused on continuous improvement, innovation, and impact
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