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Marketing & SEO Specialist
Kings Medical Center
Dubai, UAE
Full Time
Mid
Onsite
5 days ago
SEOSocial Media MarketingContent CreationGoogle AnalyticsFacebook AdsAdobe Creative Suite
Free
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SEOSocial Media MarketingContent Creation
About the Role
Kings Medical Center seeks a Marketing & SEO Specialist to develop and execute digital marketing strategies, manage social media, optimize website content, and drive patient inquiries.
Key Skills for This Role
SEOSocial Media MarketingContent CreationGoogle AnalyticsFacebook AdsAdobe Creative Suite
Responsibilities
- Develop and execute marketing and SEO strategies to increase online visibility and drive patient inquiries
- Conduct keyword and market research, optimize website content and landing pages
- Manage social media and online campaigns, track performance metrics
- Create promotional materials and content aligned with services
- Coordinate marketing initiatives for specific target audiences and community segments
- Develop impactful marketing materials using Adobe Creative Suite, Capcut, and Canva
- Implement performance driven online strategies across Meta platforms and Google
- Monitor conversion rates, cost per acquisition, and brand sentiment using analytics
- Develop and execute targeted email campaigns
- Enhance website functionality by creating optimized landing pages and implementing performance improvements
Requirements
- Proven working experience in social media marketing or as a Digital Media Specialist
- At least 2 3 years of proven work experience as a Digital Media Specialist, preferably in healthcare sector
- Adequate knowledge of Facebook Ads
- Experience in SEO, including on page and off page optimization, keyword research, and analytics tools
- Background in healthcare, clinics, or wellness industries
- Fluency in English
- BS in Communications, Marketing, Business, or related field
- Knowledge of basic HTML and web publishing
- Experience of video making & editing
- Ability to work on site in Dubai
Full Job Posting
Company Description
- Kings Medical Center is a trusted multi specialty clinic located in the heart of Dubai, dedicated to providing high quality healthcare in a welcoming and professional setting.
Role Description
- Develop and execute marketing and SEO strategies to increase online visibility, drive patient inquiries, and enhance the clinic’s digital presence.
- Conduct keyword and market research, optimize website content and landing pages, manage social media and online campaigns, and track performance metrics.
- Collaborate with clinical and administrative teams to ensure consistent branding, create promotional materials and content aligned with services, and coordinate marketing initiatives for specific target audiences and community segments.
Requirements
- Proven working experience in social media marketing or as a Digital Media Specialist
- Demonstrable social networking experience and social analytics tools knowledge
- Adequate knowledge of Facebook Ads
- Knowledge of online marketing and good understanding of major marketing channels
- Positive attitude, detail and customer oriented with good multitasking and organizational ability
- Fluency in English
- BS in Communications, Marketing, Business, New Media
- At least 2~3 years of proven work experience as a Digital Media Specialist, preferably in healthcare sector.
- Strong Marketing Strategy and Market Research skills
- Sales and Marketing skills to convert leads, promote services, and support revenue growth
- Experience in SEO, including on page and off page optimization, keyword research, and analytics tools
- Background in healthcare, clinics, or wellness industries
Responsibilities
- Content Creation: Developed impactful marketing materials, utilizing Adobe Creative Suite, Cap cut and Canva.
- Campaign Management: Implemented performance driven online strategies across Meta platforms (Facebook, Instagram and WhatsApp) and search engines like Google.
- Data Driven Optimization: Used comprehensive analytics to monitor conversion rates, cost per acquisition, and brand sentiment.
- Social Media Marketing: Developed and implemented effective SMM campaigns on Meta and LinkedIn.
- Email Marketing: Developed and executed targeted email campaigns to amplify brand voice, drive engagement, and nurture leads
- Brand Image: Strategic online efforts cultivated a vibrant brand. Proactive crisis management further strengthened that image.
- Website Management: Enhanced website functionality by creating optimized landing pages and implementing performance improvements.
- SEO & SEM Optimization: Successfully boosted search engine visibility through effective SEM and SEO strategies.
- Website Analysis & Improvement: Conducted regular website analysis and implemented data driven improvements.
- Database Management: Maintained and updated database records for efficient data utilization.
- Printable Materials Design: Created engaging print materials using Adobe Creative Suite, supporting brand consistency across all channels.
Job Type
- Full time
Salary
- Salary will be discussed during interview.
How to Apply
- Interested candidates please share your cv to hr@kingsmedicalcenter.ae
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