Marketing & Public Relations Manager

Overview

Key Responsibilities

• Develop and implement comprehensive B2B marketing strategies, including annual marketing plans, budgets, and KPIs.
• Establish and maintain a cohesive brand architecture across the group and all subsidiary companies.
• Oversee the design, content creation, and production of all corporate marketing materials, ensuring quality and consistency; conduct periodic audits to maintain brand standards.
• Plan, execute, and optimize social media campaigns aligned with business objectives and industry trends.
• Manage all marketing requirements for exhibitions, trade shows, and external events, ensuring seamless execution.
• Supervise internal communication initiatives, including newsletters, holiday greetings, announcements, and other marketing-led communications.
• Provide data-driven insights and analytics to evaluate performance and recommend improvements or new opportunities.
• Lead the development, enhancement, and ongoing maintenance of company websites, identifying required updates and optimization opportunities.
• Oversee the creation and execution of SEO strategies to strengthen online visibility and support lead generation.
• Develop compelling case studies and award submissions to position the group and its subsidiaries for relevant industry recognitions.
• Build and maintain strong relationships with media outlets, industry publications, and PR agencies to enhance corporate visibility and reputation.

Qualifications

• :
• Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
• A Master's degree is a plus.
• Minimum of 8 years of relevant experience in a similar role (B2B) in the UAE, preferably within the contracting, manufacturing, or engineering industrial sectors.