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Marketing Performance Analyst - Conferences & Expo
Aldrich
Dubai, UAE
Full Time
Mid
Onsite
4 weeks ago
Google AnalyticsData AnalysisKPI DefinitionDashboard BuildingMarketing AnalyticsGoogle Ads
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About the Role
Aldrich is hiring a Marketing Performance Analyst for a full-time, on-site role in Dubai to measure and optimize marketing initiatives for energy conferences and expos. The role involves tracking campaign performance, building dashboards, and providing data-driven insights.
Key Skills for This Role
Google AnalyticsData AnalysisKPI DefinitionDashboard BuildingMarketing AnalyticsGoogle Ads
Responsibilities
- Track and analyze campaign performance across digital and offline channels.
- Build dashboards and reports, translating data into clear insights and recommendations for marketing and leadership teams.
- Work closely with marketing, sales, finance, and event teams to define KPIs, forecast outcomes, and support budget allocation and ROI analysis.
- Collect and clean data from multiple sources.
- Perform quantitative and qualitative analysis.
- Prepare presentations for stakeholders.
- Support A/B tests and optimization strategies.
- Contribute to improving marketing processes and tools, ensuring data accuracy, and identifying opportunities to enhance audience engagement and revenue growth.
Requirements
- Strong performance analysis capabilities, including experience defining KPIs, evaluating campaign effectiveness, and recommending data driven optimizations through Google Ads.
- Advanced analytical and data analytics skills, including proficiency with spreadsheets and analytics tools (e.g., Google Analytics, marketing automation or CRM platforms, BI tools).
- Clear and confident communication skills, with the ability to present complex data in a concise, accessible way to both technical and non technical stakeholders.
- Foundational knowledge of finance, including understanding of budgeting, forecasting, ROI, and revenue attribution in a marketing context.
- Bachelor’s degree in Marketing, Business, Economics, Data Analytics, Statistics, or a related field, or equivalent practical experience.
- Experience in marketing analytics, business intelligence, or performance marketing within B2B, events, or energy/oil and gas sectors is an advantage.
- High attention to detail, strong problem solving skills, and the ability to work independently while collaborating effectively in a cross functional, fast paced environment.
- Familiarity with visualization tools (e.g., Tableau, Power BI) and basic knowledge of SQL or similar querying languages is a plus.
Full Job Posting
Company Description
- Aldrich is a global consulting and event organizing firm that supports international and private clients in planning, developing, and managing critical oil and energy infrastructure projects worldwide.
Role Description
- The Marketing Performance Analyst is a full time, on site role based in Dubai, focused on measuring and optimizing the impact of Aldrich's marketing initiatives, particularly for its energy Conference and Expos.
- This role involves tracking and analyzing campaign performance across digital and offline channels, building dashboards and reports, and translating data into clear insights and recommendations for marketing and leadership teams.
- The Marketing Performance Analyst will work closely with marketing, sales, finance, and event teams to define KPIs, forecast outcomes, and support budget allocation and ROI analysis.
- Daily responsibilities include collecting and cleaning data from multiple sources, performing quantitative and qualitative analysis, preparing presentations for stakeholders, and supporting A/B tests and optimization strategies.
- The role also contributes to improving marketing processes and tools, ensuring data accuracy, and identifying opportunities to enhance audience engagement and revenue growth.
Qualifications
- Strong performance analysis capabilities, including experience defining KPIs, evaluating campaign effectiveness, and recommending data driven optimizations through Google Ads.
- Advanced analytical and data analytics skills, including proficiency with spreadsheets and analytics tools (e.g., Google Analytics, marketing automation or CRM platforms, BI tools).
- Clear and confident communication skills, with the ability to present complex data in a concise, accessible way to both technical and non technical stakeholders.
- Foundational knowledge of finance, including understanding of budgeting, forecasting, ROI, and revenue attribution in a marketing context.
- Bachelor’s degree in Marketing, Business, Economics, Data Analytics, Statistics, or a related field, or equivalent practical experience.
- Experience in marketing analytics, business intelligence, or performance marketing within B2B, events, or energy/oil and gas sectors is an advantage.
- High attention to detail, strong problem solving skills, and the ability to work independently while collaborating effectively in a cross functional, fast paced environment.
- Familiarity with visualization tools (e.g., Tableau, Power BI) and basic knowledge of SQL or similar querying languages is a plus.
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